“Plan the steps that you will take each month to grow your practice throughout the ...
Read MoreIf you have ever heard me speak, you have heard me say that I am a lot closer to my “use before date” than my “born on date”. I’ve been around a long time and have owned more than one practice, and worked with thousands of dentists. With that said, and with over three and half decades in dentistry, I feel like I pretty much have a ...
Read MoreWhen things get tight and we finally look at the numbers, we all turn to asking the same questions: “Why don’t I have more new patients?” “Why can’t I pay my bills?” “What’s wrong with what I’m doing?” It all comes down to “peak demand times”. When we spend money on marketing, change our hours to be more convenient, or ...
Read MoreMYTH – I tried marketing. It doesn’t work. (Or, it doesn’t work in my area) REALITY – Everything you do IS marketing and it IS working. You just don’t like the results. Learn the why, what, and how of tapping into sources of unlimited new patients. MYTH – Marketing only brings in the “wrong kind” of patients. REALITY – ...
Read MoreMost of us, since a very young age, have heard and learned some variation of the following phrase: “You only have one chance to make a good first impression.” While I hesitate to argue or find fault with conventional wisdom, when it comes to your dental office and new patients, I propose that you actually have several opportunities to ...
Read MoreThe word “eluding” means: To escape from a danger, enemy, or pursuer; typically in a skillful or cunning way. “Competitive edge” means: The ability of an organization to produce goods and services more effectively than competitors do, thereby outperforming them. This means they must stay ahead in being responsive to customers, ...
Read MoreFor most of us, it is normal to hear what we want to hear, and do what we have always done. This is especially true in case acceptance. If this is the first installment you have seen, you need to go back and re-read the previous 3 segments. Even if you have read each segment monthly, I would recommend that you start with the first and ...
Read MoreWelcome to part three of 100% case acceptance. If you have not read the first 2 installments be sure and give us a call. This is a complete system that requires full understanding of every step. Remember: Your systems are precisely designed to give you the results you are getting. If you are not growing, you are not giving patients ...
Read MoreWe’re back with round two of case acceptance. I hope you have all been monitoring your progress. If you have not or missed the first installment of case acceptance give us a call. Like a puzzle, every piece is important. Leave one piece out, and you will never have the entire picture. As a point of reference and a quick review take ...
Read MoreWe regularly receive questions about case acceptance, indicating that there is a lot of confusion in dentistry about the subject in general. It seems to mean different things to different people. If you attend enough continuing education courses, you never seem to discover a common consensus about how you define or measure it. In a ...
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