I’m reminded of the story of the new shop owner who, after being open for several days without a single customer, finally checked the front door only to find it was locked. Marketing is the key that opens that front door. With our consulting clients, I continually harp on the fact that marketing is the foundation of healthy patient flow. ...
Read MoreHave you ever noticed that the higher you go on the human scale, the nicer the people are? It’s all a matter of attitude. You can tell a great deal about a person just from studying his attitude. People are mean, suspicious and vindictive outwardly only when they are mean, suspicious and vindictive inwardly. The more confident a person ...
Read MoreI’ve gotten more questions this past year regarding Yellow Pages advertising than at any time I can remember in the past 17 years of working with dentists. This has even been more intense in the past few months, as many renewals happen at this time of year for books being published and distributed in the spring. Here are my thoughts: The ...
Read MoreIt never fails. Just about this time every year, I begin getting calls from many of the doctors I know. It begins the same way each time. What about this new laser system or this CE course? It takes a while, but it finally gets around to the real reason for the call. After two or three busy months, they can’t figure out what ...
Read MoreHow would you like a “works every time, every where, can’t miss, costs nothing, “it’s like shooting dead fish in a barrel with a bazooka” strategy? If you study dentists the way I do, you will see a common thread in their practice strategies. They want to learn a new technique, or buy a new piece of equipment, or hire one more ...
Read MoreEvery couple of weeks someone prepares a payroll for your office. Every month someone pays the bills, and as owner you get to take what’s left. This commonplace occurrence tends to mislead doctors and team members into thinking they were hired to do a particular job and that if they do it with excellence, they will be richly rewarded. ...
Read MoreEarly in my career, I realized my best referral source wasn’t the direct response mailers, new resident programs, care-to-share programs, signage, or even location. To my surprise, it was the Orthodontist and two other GP Dental practices down the street. In a town of 19,000 people, 35 miles north of Dallas, we were getting 15-20 new ...
Read MoreI would have to say that the idea of helping young to mid-career doctors build their financial future, and helping late term doctors transform their practice into a 5-10 year exit strategy was the real reason we wrote this book. It excites me to think of passing along my past experiences in the hope of helping thousands of doctors not only ...
Read MoreThe short answer is absolutely maybe. It always starts with a short email from a doctor asking me how to structure his/her bonus. I always answer: “Give me a call, because it will take too long to type it, and you will end up sending me six more emails all starting with “Yea but, what about ….?”. It happened again so I decided ...
Read MoreIf you are like most practices, you shouldn’t spend another dime on marketing. In fact, if you do, you will probably have fewer patients next year than you have today. Ever try to diet? Statistically you will weigh 3-6 pounds more after finishing the diet than you did before. Why? Diets, by themselves, do not work. You need one more ...
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