Not long ago, I received a marketing piece from a group that specializes in marketing for dentists. I get one almost every week. Do this, don’t do that, along with the promise of unlimited new patients with some brand-new marketing magic that will change the face of dentistry. A lot of talk but, from my experience, not much meat. True, ...
Read MoreLast week, we went over the macro-view of good practices vs. not so good: The Recipient practice or the Donor practice. I had asked you to take a long hard look at exactly where you were and then, see where you are. For most of us, this viewpoint needs to be more specific. Today, I want to go over how to truly see your practice as others do. Based ...
Read MoreGreat question from a doctor that really sees that consumerism has a place in changing a run of the mill practice into a Super General Dental Practice. This email came to me a few days ago. I thought you might like to be a “fly on the wall” during this doctor-to-doctor exchange. Hope this opens some eyes to see that 2020 was not the perfect ...
Read MoreI was speaking with a dental friend in Canada and not 2 hours latter two other dentists from the US called with the same statement. “Mike, it’s really hard to find hygienists and many of the ones I have are complaining about doing hygiene without aerosols. We are backed up in hygiene because of this and even though we are facing some ...
Read MoreLike many other things, having a strong contingency of children in your practice can be counter intuitive. Most doctors want patients 50 plus years old with lots of decay, lots of money, and the need for a lot of dentistry. Pretty much a mantra that older people are good, and kids are bad. There is a problem in most places for most practices with ...
Read MoreIf you have not read the posts the last two weeks, you will need to go back and review them. We are finishing up the dynamic between marketing, you (the doctor), and the company selling you that marketing service. This week we aim at the actual marketing company. They come in every color, size, and shape. They sell websites, campaigns, print ...
Read MoreWe are back to discussing how to not be the uninformed doctor that hires the incompetent marketing company. Just kidding. Not really. Sometimes it feels like marketing companies and dentists are the blind leading the blind. Last week we started with the discussion from the dentist’s perspective. I would like to add one more bullet point that ...
Read MoreI would have to say that marketing questions top the chart for the number of calls I get. I assume that the reason revolves around the need for more warm bodies. When someone asks me what marketing company to choose, I am conflicted in how to answer that question. I have doctors that trust my advice and I have friends that own marketing companies. ...
Read MoreJust a reminder that we spent last week beginning this topic and we will finish up today. Clinical marketing is not telling people what services you offer. Instead, it is actual things you can do around delivering clinical excellence that can make a world of difference. In fact, in my office, never running late, always having them completely numb ...
Read MoreThe title may be a little deceiving if you think we are going to discuss marketing your clinical services. I was asked in a seminar as to what is the best marketing strategy and while all of those campaigns that everyone always thinks of leaped to mind, I had an epiphany. The one thing that every one of my patients bragged about and told their ...
Read More