Over and over again you’ve heard us say: “A dental practice is just a small consumer-driven business.” As such, nothing happens unless the patient (consumer) says yes. If you consistently see the back of people’s heads as they move on down the street to the next dentist on the block, you’re missing an important ingredient.
You need to consider giving patients more of what they want rather than what you want. A few years back, a doctoral thesis candidate researching some 65,000 people made “what consumers want” a no-brainer. I want to give you the list that outlines the very essence of what it takes to be a Super General Dental Practice with unlimited growth potential.
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