Suppose we stopped pretending the corpse is breathing. Suppose we recognized that putting makeup on a body doesn’t bring it back to life. Hey, it’s already another year. Another opportunity missed. You didn’t lower your overhead, produce more, or finally free up the future of that staff member that has made your life miserable. You ...
Read MoreYou’ve heard it before, but “Customers Shop”. In a small consumer driven business like a dental office, customers mean potential new patients. Most large nationwide businesses know that pricing can be everything. For example, there is a company called Eye Masters and they compete head to head with Texas State Optical (TSO). Their ...
Read MoreOn the first day of the month we all face the same problem. We have about four weeks to make enough to pay the bills, and make a decent profit. Without the new patients and repeat visits of our existing patients, it is impossible to maintain our overhead and grow our practice. The Seven C’s of Demand should help you and your staff ...
Read MoreI have an assignment for everyone reading this. Sit down and get ready to rockyour world. I have a challenge for you. I want you to pick a day in the future some 30 to 45 days away. This day is just a blank slate with unlimited potential until you book it. What we are going to do is create the perfect day. You and your staff need to ...
Read More1. Set a realistic daily goal. Determine what your average daily production has been for the past 3 to 6 months. Add the production together and divide by the number of days worked. A goal must be determined with involvement from all staff members. Goals that are set only by the Doctor will not lead to group commitment. Ownership ...
Read MoreBilly Crystal, as radio air time salesman Mitch Robbins in the 1991 movie City Slickers, is sitting before his boss, who is dressing him down for slacking on the job. It is his 39th birthday. “You ever reach a point in your life,” the depressed salesman interjects blankly to the boss, “where you say to yourself, ‘This is the best ...
Read MoreWhen things get tight and we finally look at the numbers, we all turn to asking the same questions: “Why don’t I have more new patients?” “Why can’t I pay my bills?” “What’s wrong with what I’m doing?” It all comes down to “peak demand times”. When we spend money on marketing, change our hours to be more convenient, or ...
Read MoreIn 1993, the number one comedy movie was “Groundhog Day” starring Bill Murray of Saturday Night Live fame. Bill was a weatherman who, for the fourth year in a row, was covering Groundhog Day where this “weather forecasting rat”, as he calls it, comes out and does or doesn’t see his shadow. The problem occurs when he realizes that he ...
Read MoreWe have all heard the retort: “I’ve fallen and I can’t get up”. A new year, a new challenge or even an old one we’ve put off until now. At one time or another we have all found ourselves struggling. If not just to get started, it’s figuring out why we’re stuck. To answer this question I would like to take five of Michael E. ...
Read MoreIf a person (or office) feels burnt out or “in a rut,” it is usually because they are not continually improving. If the quest for continuous improvement becomes part of your nature, you can never be in a rut. You will naturally be enthusiastic and motivated. In today’s climate, only the best and strongest practices will survive ...
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