It seems that writing down my disappointments is somehow cathartic, so like many times in the past, this article originated from an encounter with a doctor. This particular doctor had attended a seminar that we put on here in the DFW area. The doctor requested a one on one analysis of the practice, and since it was relatively close by, I ...
Read MoreProbably one of my best (and worst) traits is my inclination to approach a challenge with the mindset of: Ready, Fire, Aim. I guess I always figured that making no decision was worse than making the wrong one. You never fail if you get up and keep going. I just made sure that if I failed, I failed forward. It is said that an expert ...
Read MoreHow would you like a “works every time, every where, can’t miss, costs nothing, “it’s like shooting dead fish in a barrel with a bazooka” strategy? If you study dentists the way I do, you will see a common thread in their practice strategies. They want to learn a new technique, or buy a new piece of equipment, or hire one more ...
Read MoreEarly in my career, I realized my best referral source wasn’t the direct response mailers, new resident programs, care-to-share programs, signage, or even location. To my surprise, it was the Orthodontist and two other GP Dental practices down the street. In a town of 19,000 people, 35 miles north of Dallas, we were getting 15-20 new ...
Read MoreDentists have heard the word “delegate” for years, yet many still do not believe it can actually work for their practice. However, delegation with proper planning creates a team of skilled, responsible professionals. The key is skill. Skill results from training and hands-on experience. The energy and talent of a team working ...
Read MoreThere is nothing worse than having a perfect day scheduled at 8:00am and by 9:00am, 20% of the day has cancelled. What’s even worse is that cancellations and no-shows seem to affect the most productive procedures (Crown and bridge for the doctor and soft tissue appointments for hygiene). Therefore, the 20% cancellation rate may mean an ...
Read MoreOccasionally you have an epiphany (I call it a brain fart) when answering a common question. In the process of just visiting over the phone with a young doctor, he said something that gave me pause. In a month that was his personal best, I asked why he had such a large increase in new patients. In thinking back,he said that a doctor down ...
Read MoreTools: Letter With $1 Exam Offer or Free Whitening Kit Offer How To Use: On your computer, run a scan of patient files for as many past years as you want to use. This will determine how many letters you need to print and to whom the letters will be sent. (The scan will also be used to print labels or envelopes.) Select from Sample ...
Read MoreWhile so many dental offices are sitting on their hands, the conditions are actually ideal for going after market share. In other words, now is the perfect time to sit down at the table and calmly eat the competition’s lunch. The way to get the job done is by making a series of what can best be described as “smart moves.” SMART MOVE ...
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