Most of us, since a very young age, have heard and learned some variation of the following phrase: “You only have one chance to make a good first impression.” While I hesitate to argue or find fault with conventional wisdom, when it comes to your dental office and new patients, I propose that you actually have several opportunities to ...
Read MoreEnthusiasm is one of the most powerful of all marketing techniques. It proves beyond words that the product or service being marketed is worth getting excited about. It conveys an attitude that is highly contagious. The contagion starts with the doctor. From here, this healthy contagion spreads throughout the staff, then moves into the ...
Read MoreYears ago my favorite TV show and favorite scene was Star Trek with Captain Picard at the helm looking out into space when, in his commanding British voice would launch the Enterprise on its journey by saying, “Engage”. There was something special about the Star Ship Enterprise having the entire crew, warp engines, and flight deck ready to ...
Read MoreThe word “eluding” means: To escape from a danger, enemy, or pursuer; typically in a skillful or cunning way. “Competitive edge” means: The ability of an organization to produce goods and services more effectively than competitors do, thereby outperforming them. This means they must stay ahead in being responsive to customers, ...
Read MoreIt has been over thirty years since I received a visit from an investigator from the State Board of Texas. Needless to say I was scared to death. On that day he requested and received copies of 3 patient files. I was not informed for 3 months why they wanted them or what I had been accused of. The registered letter with the State Board’s ...
Read MoreIf a person (or office) feels burnt out or “in a rut,” it is usually because they are not continually improving. If the quest for continuous improvement becomes part of your nature, you can never be in a rut. You will naturally be enthusiastic and motivated. In today’s climate, only the best and strongest practices will survive ...
Read MoreProfound Gel is incredible. I’ve been using this formulation for about 4 years. It took the place of EMLA as a profound topical. With a mixture of Lidocaine, Prilocaine, and Tetracaine, it can be used in a variety of situations: As a normal topical. Unlike EMLA, Profound gel tastes great, at least for the first 2 seconds. After ...
Read MoreFor most of us, it is normal to hear what we want to hear, and do what we have always done. This is especially true in case acceptance. If this is the first installment you have seen, you need to go back and re-read the previous 3 segments. Even if you have read each segment monthly, I would recommend that you start with the first and ...
Read MoreWelcome to part three of 100% case acceptance. If you have not read the first 2 installments be sure and give us a call. This is a complete system that requires full understanding of every step. Remember: Your systems are precisely designed to give you the results you are getting. If you are not growing, you are not giving patients ...
Read MoreWe’re back with round two of case acceptance. I hope you have all been monitoring your progress. If you have not or missed the first installment of case acceptance give us a call. Like a puzzle, every piece is important. Leave one piece out, and you will never have the entire picture. As a point of reference and a quick review take ...
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