Occasionally you have an epiphany (I call it a brain fart) when answering a common question. In the process of just visiting over the phone with a young doctor, he said something that gave me pause. In a month that was his personal best, I asked why he had such a large increase in new patients. In thinking back,he said that a doctor down ...
Read MoreSteven Covey in “The 7 Habits of Highly Effective People” identifies the number one trait to make you successful in any endeavor: “Begin with the end in mind”. In other words, if you can define, or create a picture of where you want to be you will shorten the path and define the result. The same is true in overhead. Your overhead ...
Read MoreIf you are like most practices, you shouldn’t spend another dime on marketing. In fact, if you do, you will probably have fewer patients next year than you have today. Ever try to diet? Statistically you will weigh 3-6 pounds more after finishing the diet than you did before. Why? Diets, by themselves, do not work. You need one more ...
Read MoreTools: Letter With $1 Exam Offer or Free Whitening Kit Offer How To Use: On your computer, run a scan of patient files for as many past years as you want to use. This will determine how many letters you need to print and to whom the letters will be sent. (The scan will also be used to print labels or envelopes.) Select from Sample ...
Read MoreLIFE IN FIVE SHORT CHAPTERS: A Consultants view of the Doctors we work with. I walk down the street. There is a deep hole in the sidewalk. I fall in. I am lost. I am helpless. It isn’t my fault. I can’t believe I’m in this place. It takes me forever to find my way out. I walk down the same street. There is a deep ...
Read MoreI was in an office the other day speaking with the staff and Doctor. The Doctor’s wife also works in the office a couple of days a week. While observing the office and strategizing how they could take it up a notch or two, I was hit with the fact that this office, like many others, had one employee that was going to make changes ...
Read MorePoliticians are the only people in the world who create problems and then campaign against them. Have you ever wondered, if both the Democrats and the Republicans are against deficits, WHY do we have deficits? Have you ever wondered, if all the politicians are against inflation and high taxes, WHY do we have inflation and high taxes? You ...
Read MoreIt doesn’t happen overnight. Most times we never realize we’ve done it. Some of us have tried to improve, but all of us surely realize that at some juncture we reach the point of maximum capacity due to clinical speed. When I was practicing every day, we would routinely have various offices visit us. I remember being stopped by one ...
Read MoreNot long ago, I received a marketing piece that listed 7 things every new patient deserves. I would like to expand on this with my own list. We all spend money on branding our practices and trying to attract new patients. With varying results, I hear doctors complain about this strategy or that. They get less than a 1% response from ...
Read MoreWhile so many dental offices are sitting on their hands, the conditions are actually ideal for going after market share. In other words, now is the perfect time to sit down at the table and calmly eat the competition’s lunch. The way to get the job done is by making a series of what can best be described as “smart moves.” SMART MOVE ...
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