Colgate has created a very ingenious advertising campaign to promote their dental floss, but before I explain to you the main detail of these images, I will let you appreciate them quietly. Alright, now that you had time to quietly observe the images, in the first one you will now notice that she has one finger too many in her hand, in the ...
Read More(Note: I can’t remember who sent this to me or where I might have read it. If it interests you, be sure to click the hyperlink in the last paragraph to read more. MG) In recent years, dentists have found safety in numbers. Group practices, (defined by the American Dental Association as having 5 or more dentists), are rapidly increasing, while ...
Read MoreJon Gordon’s weekly newsletter was titled: The Best Advice I’ve Ever Heard. This was a quote from Dr. James Gills, in his late fifties, who was able to complete a double triathlon six times. He said, “I’ve learned to talk to myself instead of listening to myself.” He continued, “If I listen to myself I hear all the reasons why I should ...
Read MoreWhile speaking before a group in New Orleans, I was asked several questions and fielded even more comments about “care to share” programs and how they were illegal or a waste of time. I wanted to take the time and dissect this great internal/external outreach program. Just the Facts: Generally the care to share programs we have seen and ...
Read MoreSurviving your first associate/potential partner is fraught with hundreds of twists and turns. One of the easiest ways to avoid these pitfalls that lead to failed associateships 93% of the time is to begin with the end in mind. I am actually writing this article as a way to discuss what I see in many offices, but to mainly help an Endo practice ...
Read MoreA while back I wrote an article called “Patients are Talking” which made the argument that your numbers of direct referrals and case acceptance success were a measure of whether or not you were meeting your patients needs. I have not found one dentist that could accurately give me these two benchmarks. This tells me that maybe they are not ...
Read MoreI want to encourage each of you to approach marketing with as much focus and energy as you do other parts of your business. Across the nation, dentists are slacking off when it comes to our marketing. It seems we don’t understand that our marketing is an investment in our practices. In order to grow our businesses and grow our practices more ...
Read MoreHundreds of doctors have already read The Super General Dental Practice and have begun the process of becoming the dental practice they always wanted to be. One of the comments that I have gotten is that some doctors don’t want or can’t conceive of a practice like I had for over 34 years because of the size and number of new patients. Let me ...
Read MoreIt seems that in a sense we need to go back to the future. I would like to revisit a core strategy that we lay out for all of our coaching clients. As the years pass, it seems like more and more doctors leave behind the notion of controlling their overhead. It’s as if they think that a 50-60% overhead is a myth perpetrated by old dentists in a ...
Read MoreMost ailing organizations have developed a functional blindness to their own defects. They are not suffering because they cannot resolve their problems but because they cannot see their problems. John Gardner I find that far too often as a consultant that I end up teaching management as if it were leadership because you can’t really ...
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