If you were building your dream home, would you judge its quality by the type of hammer your carpenter swung? Ridiculous question, right? You won’t believe me, but dentists say this ALL the time. • “What’s my bounce rate?” • “What’s the average time someone spends on my website?” • “How many hits did I get last ...
Read MoreAlmost four decades ago, I began working every Saturday in order to increase my number of new patients and practice production. Keep in mind that my little town back then had a ratio of one dentist to about six thousand potential clients (1:6,000). How would you like those odds now? I was young and stupid: Who in their right mind would work ...
Read MoreI want to take a quick, rapid-fire approach to some ideas about marketing. On October 18 and 19, I will be presenting a comprehensive overview of marketing that will insure an unlimited number of new patients for your practice. In preparing for the eight hours of presentation I was struck by a number of facts that should give you pause and, ...
Read More1. The world of advertising is noisier and more crowded than you ever dreamed possible. 2. Even though you are paying money to reach them, prospective customers are not required to give you their attention. 3. Until you win the customer’s attention, your message does not exist. 4. People turn their attention – moment by moment – to ...
Read MoreA couple of years ago, I wrote an article called “Donor and Recipient Practices”. The premise was that far too often we find that even after spending thousands of dollars on marketing, practices routinely drive away patients by not doing the things it takes to inspire a potential client. The “good” practice or “recipient practices” are ...
Read MoreI want to introduce you to, and provide a glimpse of, a larger work we put together called THE HYGIENE FACTOR. Many of you know that I worked with multiple hygienists that produced well over $2,000,000 per year while working three days a week and one Saturday a month each. This allowed us to maximize the facility and provide consumer friendly ...
Read MoreMarketing has gotten more difficult and less certain as consumers have reached a point of numbness. More and more marketing tends to dull our senses while at the same time making all marketed decisions seem less time sensitive. I want to take a moment and go over a tried and true strategy to insure a constant flow of new bodies into your practice. ...
Read MoreYou fill in the blank: Do better, produce more, keep our overhead down, etc. I guess I should say the top five “excuses” for not doing _____________. It seems that a lot of us spend more of our time avoiding doing what we should, rather than getting it right the first time. I’m guilty and you are too. We tend to “justify” our actions ...
Read MoreThis is just a little bit of history … Seems like cars have always had radios, but they didn’t. Here’s the true story: One evening, in 1929, two young men named William Lear and Elmer Wavering drove their girlfriends to a lookout point high above the Mississippi River town of Quincy, Illinois, to watch the sunset. It was a romantic ...
Read More(Homographs are words of like spelling but with more than one meaning. A homograph that is also pronounced differently is a heteronym.) I think a retired English teacher was bored…THIS IS GREAT! Read all the way to the end…………….. This took a lot of work to put together! 1) The bandage was wound around the wound. 2) The ...
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