In 1911, Fredrick Taylor wrote a breakthrough study describing three principles for management. In 1950, W. Edwards Deming and J. M. Juran were invited by Japan to rebuild its economy. Deming and Juran came up with the ideas that the Japanese packaged into the system we today call Total Quality. In Total Quality people feel they are permitted ...
Read MoreIt is only when patients feel that they can freely express themselves, and ask you anything, that they will open up and allow you to remove all their misgivings prior to accepting the treatment plan. Whatever they say, treat it as a serious and thoughtful observation on your treatment or service. The more relaxed your patients become with you, the ...
Read MoreLESSONS FROM GEESE Those of us who work in dental practices can benefit from a study of group dynamics. Watching geese fly south for the winter should remind us of some basic truths. We need to take the lessons learned from the migrating “V” of geese into the area of strategic planning for our practices. 1. As each bird flaps ...
Read MoreWe just completed THE GREAT DENTAL MARKETING SUMMIT: Eight hours of nothing but marketing, nothing but meat, and yes, you missed it. We revealed how to create a marketing faucet that will guarantee you as many new patients as you can handle. If you missed this first ever event, we did film it and if you will call (800-252-0955) or contact us at ...
Read MoreOne of my favorite movies was “A Team of Their Own” starring Tom Hanks. There was a scene where Tom Hanks is exclaiming that there is “no crying in baseball”. We saw selling in dentistry becoming the SOP at the same time cosmetic dentistry came on the scene a couple of decades ago. For some of us, “selling” has taken the place of ...
Read MoreAccording to Salary.com, the median salary for dentists in the United States is $149,847 per year, with the lowest earning less than $120,000, and the top 10 percent making in excess of $210,000 annually. To most Americans, even the lowest salary would seem like a dream wage. Despite the six figure salary, people have to consider the expenses ...
Read MoreSo what do the rich do every day that the poor don’t do? It’s all about creating DAILY habits. Tom Corley, on his website RichHabits.net, outlines a few of the differences between the habits of the rich and the poor: 1. 70% of wealthy eat less than 300 junk food calories per day. 97% of poor people eat more than 300 junk food calories ...
Read MoreI probably spend 50% of my time answering emails and phone calls from students and doctors I may never meet. I consider their trust in contacting me very seriously and I want to make sure that they get the answers they need. I thought you might want to see a question and an answer. To set the stage, this young graduate is in his first job. This is ...
Read MoreThere have always been the doers and the watchers, the haves and the have not’s, and the good, the bad, and the ugly. As a dentist, you are in the top one half of one percent of the most intelligent, best read, and well trained people in the world. Yet within this group of dentists exists a subset of the truly great: The 3 “percenters” who ...
Read MoreAll of us have tried print marketing at one time or another. One form of direct response print advertising is a door hangar. I want to take just a moment to point out the importance and tricks of effective Door Hangars. This is a seldom-used medium that you need to consider adding to your armamentarium. • Like most forms of print marketing, ...
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