I love the water. From a very young age my parents considered swimming very important, because my mom nearly drowned as a child and was deathly afraid of the water. Rather than have me or my brothers grow up with that stigma and fear, she insisted from the age of one that we spend time in the water: So much time, that I never had any skin on my ...
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With insurance growth skyrocketing, I have gotten more and more emails and calls about how to keep and maintain our fee-for-service patients. Most large cities have insurance penetration of over 70%. In some areas we see 80% of potential clients having some form of dental insurance. To stay viable and competitive in today’s tough market place, ...
Read MoreOne of the most surprising results of speaking, writing a blog, or writing books, is that you get a lot of feedback. When it comes to The Super General Dental Practice, many mature practices see the benchmarks I have set as difficult at best, but for many impossible. I don’t agree, but I would like to put this in perspective. While we have many ...
Read MoreAsking the right questions will always be the first step in improving your practice. Often times we tend to major on the problems that we judge most pressing. The problem with this is that we nearly always are trying to put out “smoke” instead of the actual “fire”. When I speak with doctors, the norm is that they explain something as a ...
Read MoreI occasionally get calls that begin with: This patient came in and (poor result, upset patient, potential lawsuit, etc.). For some of these doctors, it seems more customary than exceptional for this to take place, but if you stay in Dentistry long enough, you will face an upset patient and potential complaint to the State Board or Civil litigation ...
Read MoreI have a short and simple rule to kick start your internal marketing: When it comes to patient/office contact, always have the doctor do his/her fair share. One of the simplest and most profound results for internal marketing can be found in a little card we call “The Terrific Patient Card”. For over 25 years, I have written a short note to ...
Read MoreFollowing a recent article on “Standard of Care and Informed Consent” published in The Profitable Dentist Magazine, I received several emails about what a post-op instruction should look like. I was surprised by the fact that the general population of dentists thought they only had to have informed consent or post-op instructions for what they ...
Read MoreDental marketing ideas and dental ideas are much more complicated than patients — and even top dental management officials — realize. Although targeting the most productive and profitable markets may seem fairly straightforward, it can be surprisingly difficult. What are the most common obstacles in dentist marketing? Sometimes, Patients ...
Read MoreDental care is obviously an important and necessary service in the United States and around the world. If you’re a dentist with your own practice, you likely got into the field in order to help people with something vital to their success — their smiles. However, managing a dental practice, which can include everything from coming up with ...
Read MoreDo you run a dental office that just isn’t getting the traffic you’d like it to? Does your practice need more clients in order to stay afloat? If you answered yes to both of these questions, it might not be the services you offer that are to blame. It’s most likely the way you market those services. When you find your patients deserting and ...
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