There is one overriding constant in practices that struggle: Lack of consequences. If you are new to our blog, we are beginning a series of articles concerning action steps to salvage the last quarter of 2015, while staging an exceptional start to 2016. Each step needs to become a foundational principle in leadership, systems, and protocols. Last ...
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Each and every one of us knows that more and more potential clients have some form of dental insurance that they want to use if they choose us for a dentist. Because there is a significant difference in the cost to a potential client based on whether the doctor they select is in network or not, we are seeing more and more calls from potential new ...
Read MoreThe Gambler album by Kenny Rogers in 1978 earned him a Grammy award. Knowing when to keep doing what you are doing or make the decision to change directions, improve your engagement, and actually achieve great results is key to creating a super successful dental practice. This time of year, doctors begin to glimpse the probable year-end results ...
Read MoreI like dealing in black and white rather than grey ideas or systems. Last week we looked at the “math of direct referrals”. I want to dig little bit deeper this week to help you understand the importance of the patient/practice interface. Last week we defined Consumerism as giving patients what they want, when they want it, and at a price ...
Read MoreI love the water. From a very young age my parents considered swimming very important, because my mom nearly drowned as a child and was deathly afraid of the water. Rather than have me or my brothers grow up with that stigma and fear, she insisted from the age of one that we spend time in the water: So much time, that I never had any skin on my ...
Read MoreWith insurance growth skyrocketing, I have gotten more and more emails and calls about how to keep and maintain our fee-for-service patients. Most large cities have insurance penetration of over 70%. In some areas we see 80% of potential clients having some form of dental insurance. To stay viable and competitive in today’s tough market place, ...
Read MoreOne of the most surprising results of speaking, writing a blog, or writing books, is that you get a lot of feedback. When it comes to The Super General Dental Practice, many mature practices see the benchmarks I have set as difficult at best, but for many impossible. I don’t agree, but I would like to put this in perspective. While we have many ...
Read MoreAsking the right questions will always be the first step in improving your practice. Often times we tend to major on the problems that we judge most pressing. The problem with this is that we nearly always are trying to put out “smoke” instead of the actual “fire”. When I speak with doctors, the norm is that they explain something as a ...
Read MoreI occasionally get calls that begin with: This patient came in and (poor result, upset patient, potential lawsuit, etc.). For some of these doctors, it seems more customary than exceptional for this to take place, but if you stay in Dentistry long enough, you will face an upset patient and potential complaint to the State Board or Civil litigation ...
Read MoreI have a short and simple rule to kick start your internal marketing: When it comes to patient/office contact, always have the doctor do his/her fair share. One of the simplest and most profound results for internal marketing can be found in a little card we call “The Terrific Patient Card”. For over 25 years, I have written a short note to ...
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