Sometimes we can’t see the forest for the trees. Sometimes the answer is right in front of you and you really don’t see it. Your team can be the key to increased patients and better direct referrals. When money is tight, and new patients are at a premium, try the Team Generated Marketing strategy. I had just returned from a three-decade ...
Read MoreMarketing comes in all sizes and shapes. In fact, you could say that everything we do from location, hours, answering phones, systems and any form of potential patient encounters is actually some form of marketing. I wanted to go back and help you prioritize you marketing budget and hone in on “print” marketing as a viable and important way to ...
Read MoreBy inspiration or desperation I am getting more and more questions about in-house dental plans for your patients without dental insurance. You know what I mean: An internal program you promote to patients that don’t have insurance that gives them a discount plan for dentistry without actually being any form of insurance. I wanted to give you a ...
Read MoreI know what you’re thinking, but your wrong. We moved into a new facility years ago, and in an effort to put everything in its place and have everything just right, I wanted to use all of the marketing pieces that I had used in my previous office. It was just minutes before we opened for our first day in the new office and I had one last plaque ...
Read MoreA few weeks ago, we talked about the Number One Key Practice Indicator (click here if you missed it). This week I want to piggyback onto this idea of direct referrals while looking at marketing. Everyone is looking for the best way to get new patients. Internal marketing with a dramatic increase in the volume of new patients is always the best way ...
Read MoreWhenever I set up a call with a dentist, I take the time to search the Internet for all of the reviews on the doctor and the office. The majority of offices have two things that pop up. They have some very embarrassing negative reviews or they have no reviews at all. That basically translates into being invisible, or you have a tag attached to you ...
Read MoreEach and every one of us knows that more and more potential clients have some form of dental insurance that they want to use if they choose us for a dentist. Because there is a significant difference in the cost to a potential client based on whether the doctor they select is in network or not, we are seeing more and more calls from potential new ...
Read MoreDental demand is the overall collection of marketing strategies that draw patients into your practice. Everyone needs to have a basic understanding of the four marketing categories that drive every practice. Patients are the fuel for success in any practice (consumer driven business). An understanding of the basics will help you select a marketing ...
Read MoreJust last week I spoke with three doctors about their practices. In each case I went to Google Earth and viewed their offices from street level to see how visible they were and what type of practice they projected to the community at large. In one I saw a new sign perpendicular to the road with just a street number and nothing else, with the other ...
Read MoreWith insurance growth skyrocketing, I have gotten more and more emails and calls about how to keep and maintain our fee-for-service patients. Most large cities have insurance penetration of over 70%. In some areas we see 80% of potential clients having some form of dental insurance. To stay viable and competitive in today’s tough market place, ...
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