I really like it when you can identify major crossroads or benchmarks that form the basis for practice success. Life and business are not that complicated. There are simple, straightforward strategies that literally define a business’ success. There are causes and effects, actions and reactions, momentum and trajectory that will define the level ...
Read MoreThere you go. Another four letter word. Rather than a curse word, it stands for “Fear Of Missing Out”. Far from being just a silly catch phrase, FOMO could change your life. I used to live with two opposing personality traits. The first was making sure that I did things right, so I made sure I analyzed the challenge before making a decision. ...
Read MoreAfter all the great movies that are out now, I thought I would use a film term to illustrate a huge barrier to growth. “MacGuffin” was coined in 1939 by famed filmmaker Alfred Hitchcock. McGuffin is defined as: A plot device that motivates the characters and advances the story. This plot device is often in the form of some goal, desired ...
Read MoreI just got off the phone with a doctor from Chicago: Super nice doctor, faced with a crushing case of “average practice”, leading to a crisis of financial margins. Average number of new patients, average production, average number of staff, etc. You get the idea, just a normal dental practice. If you dig a little deeper you realize that the ...
Read MoreRecall the 1999 movie, “The Matrix,” in which a man discovers his whole life has been lived in a virtual prison that simulates the real world. In the movie, he’s given a choice between two pills—a red one and a blue one. The first will awaken him from the simulation, and the second will lull him back into blissful ignorance. Since then, ...
Read MoreI can still remember the day in the early 90”s when my office manager pulled me out of an operatory to tell me that she had received 8 calls this morning asking if Dr. Abernathy had HIV. Imagine what you would do if there were a rumor going around that you had HIV. Ultimately, through a full page newspaper ad and multiple TV and radio ...
Read MoreSometimes we can’t see the forest for the trees. Sometimes the answer is right in front of you and you really don’t see it. Your team can be the key to increased patients and better direct referrals. When money is tight, and new patients are at a premium, try the Team Generated Marketing strategy. I had just returned from a three-decade ...
Read MoreThe year is now half over and that means you have just 6 months remaining to make 2016 the best year ever for your practice. Most of us are still reeling from three recessions in a row and the ever-changing challenges of the new dental economy. It is probably just a coincidence, but I have had a lot of calls and discussions about staffing over the ...
Read MoreHot off the presses: Olive Garden fixed a huge mistake and now sales are booming. To quote the article in Business Insider by Hayley Peterson, “Olive Garden is making its restaurants a more convenient place to eat, and sales are booming. The pasta chain just posted its best quarterly sales performance in years, with same store sales rising 6.8%. ...
Read MoreI received an email a few months ago. Great question, but there may be a little wrong thinking going on. See what you think. Hello Michael, I have a question for you. My practice is growing. I bought it from a retired dentist three years ago. I have started to place implants and I know the more I focus on this the better things will be. Some ...
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