A couple of years ago, I wrote an article called “Donor and Recipient Practices”. The premise was that far too often we find that even after spending thousands of dollars on marketing, practices routinely drive away patients by not doing the things it takes to inspire a potential client. The “good” practice or “recipient practices” are ...
Read MoreI want to introduce you to, and provide a glimpse of, a larger work we put together called THE HYGIENE FACTOR. Many of you know that I worked with multiple hygienists that produced well over $2,000,000 per year while working three days a week and one Saturday a month each. This allowed us to maximize the facility and provide consumer friendly ...
Read MoreMarketing has gotten more difficult and less certain as consumers have reached a point of numbness. More and more marketing tends to dull our senses while at the same time making all marketed decisions seem less time sensitive. I want to take a moment and go over a tried and true strategy to insure a constant flow of new bodies into your practice. ...
Read MoreYou fill in the blank: Do better, produce more, keep our overhead down, etc. I guess I should say the top five “excuses” for not doing _____________. It seems that a lot of us spend more of our time avoiding doing what we should, rather than getting it right the first time. I’m guilty and you are too. We tend to “justify” our actions ...
Read MoreThis is just a little bit of history … Seems like cars have always had radios, but they didn’t. Here’s the true story: One evening, in 1929, two young men named William Lear and Elmer Wavering drove their girlfriends to a lookout point high above the Mississippi River town of Quincy, Illinois, to watch the sunset. It was a romantic ...
Read More(Homographs are words of like spelling but with more than one meaning. A homograph that is also pronounced differently is a heteronym.) I think a retired English teacher was bored…THIS IS GREAT! Read all the way to the end…………….. This took a lot of work to put together! 1) The bandage was wound around the wound. 2) The ...
Read MoreColgate has created a very ingenious advertising campaign to promote their dental floss, but before I explain to you the main detail of these images, I will let you appreciate them quietly. Alright, now that you had time to quietly observe the images, in the first one you will now notice that she has one finger too many in her hand, in the ...
Read More(Note: I can’t remember who sent this to me or where I might have read it. If it interests you, be sure to click the hyperlink in the last paragraph to read more. MG) In recent years, dentists have found safety in numbers. Group practices, (defined by the American Dental Association as having 5 or more dentists), are rapidly increasing, while ...
Read MoreJon Gordon’s weekly newsletter was titled: The Best Advice I’ve Ever Heard. This was a quote from Dr. James Gills, in his late fifties, who was able to complete a double triathlon six times. He said, “I’ve learned to talk to myself instead of listening to myself.” He continued, “If I listen to myself I hear all the reasons why I should ...
Read MoreWhile speaking before a group in New Orleans, I was asked several questions and fielded even more comments about “care to share” programs and how they were illegal or a waste of time. I wanted to take the time and dissect this great internal/external outreach program. Just the Facts: Generally the care to share programs we have seen and ...
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