When you’re operating a dental practice, you’re not just examining patients’ teeth for cavities and other oral hygiene-related issues. You’re running a business, too. With that comes additional responsibilities you might not have anticipated but that are central to maintaining an influx of smiling patients. After all, you might be a ...
Read MoreIn marketing the Super General Dental Practice, we sometimes find that the most effective things are the least expensive. The School Program that we have been using for almost 30 years is a great example of what a little time and very little money will do for you. It has the air of Back to the Future marketing: It goes back to the high touch, low ...
Read MoreIn the fifth chapter of my book, “The Super General Dental Practice”, the reader is directed to email me at [email protected], request an analysis spreadsheet so that they can fill it out and send it along with a current P&L, and a copy of one week’s schedule back to me so that we can evaluate any blockages in their practice and ...
Read MoreEvery practice management course begins with the advice to write down your goals. And every time the word “goal” is uttered a groan arises from the audience. But if it weren’t so important, why would every expert in practice management say the same thing? The experts are in agreement on at least one thing! You have to know where ...
Read MoreSince the establishment of the first dental school, now a museum, in 1828, dental medicine has become a crucial component of a healthy lifestyle. In 1840, the first dental college, Baltimore College of Dental Surgery, opened in Maryland, improving dental education, and subsequently, the services offered to American patients. With the declined ...
Read MoreWhile speaking to coaching clients and attendees at speaking engagements, I am finding an alarming lack of knowledge about malpractice and state board complaints. You are likely to be threatened with a lawsuit at least once every 9 years of practice. The state board examiners are required to investigate any complaint against any licensed ...
Read MoreIn 1911, Fredrick Taylor wrote a breakthrough study describing three principles for management. In 1950, W. Edwards Deming and J. M. Juran were invited by Japan to rebuild its economy. Deming and Juran came up with the ideas that the Japanese packaged into the system we today call Total Quality. In Total Quality people feel they are permitted ...
Read MoreIt is only when patients feel that they can freely express themselves, and ask you anything, that they will open up and allow you to remove all their misgivings prior to accepting the treatment plan. Whatever they say, treat it as a serious and thoughtful observation on your treatment or service. The more relaxed your patients become with you, the ...
Read MoreLESSONS FROM GEESE Those of us who work in dental practices can benefit from a study of group dynamics. Watching geese fly south for the winter should remind us of some basic truths. We need to take the lessons learned from the migrating “V” of geese into the area of strategic planning for our practices. 1. As each bird flaps ...
Read MoreWe just completed THE GREAT DENTAL MARKETING SUMMIT: Eight hours of nothing but marketing, nothing but meat, and yes, you missed it. We revealed how to create a marketing faucet that will guarantee you as many new patients as you can handle. If you missed this first ever event, we did film it and if you will call (800-252-0955) or contact us at ...
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