Dental marketing ideas and dental ideas are much more complicated than patients — and even top dental management officials — realize. Although targeting the most productive and profitable markets may seem fairly straightforward, it can be surprisingly difficult. What are the most common obstacles in dentist marketing? Sometimes, Patients ...
Read MoreWe market, we look for referrals, but we forget what really pushes the tipping point of becoming a new patient in our practice. Many of us attribute our new patients to a marketing campaign or our Internet presence. While that is part of it, the real reason people choose you is more fundamental, and actually requires two important actions to ...
Read MoreA lot rides on this question. You are trying to keep the compensation for all of your employees at 25%. This isn’t just what their check totals each pay period. It includes: taxes, sick days, vacations, holidays, insurance, uniforms, continuing education, and any other cost or benefit that you attribute to your staff. It does not include ...
Read MoreThere are certain characteristics that we all should have, and every doctor that has created The Super General Dental Practice (SGDP) already has. Because all things begin with a thought, allow me to paint a picture of what you will become if you decide to build the SGDP. Keep in mind that the Super General Dental Practice has nothing to do with ...
Read MoreI spend a lot of time looking at print marketing from dental practices all across the country. Whether it is Internet, yellow pages, a mail campaign, billboards, newspapers, or a brochure, there are a few things most of us miss when we design them. Our first inclination is to put everything we can in the ad copy which is a huge mistake. This is ...
Read MoreLast week I sent out a request to each and every one of you: A rare request to stand up and make some effort to mitigate the advantages corporate practices have over us in purchasing, marketing, and management. A few responded but nowhere the numbers we need in order to create a “movement” in our profession to take back the lost profits and ...
Read MoreThis will be a little different from any article or blog I have ever written. I am about to ask you to do something. It’s time for the silent majority of those doctors who never speak up, never rock the boat, and would never look for an advantage to stand up and do something about this. Just like in the movie Network, where Howard Beale (Peter ...
Read MoreDental care is obviously an important and necessary service in the United States and around the world. If you’re a dentist with your own practice, you likely got into the field in order to help people with something vital to their success — their smiles. However, managing a dental practice, which can include everything from coming up with ...
Read MoreFollowing the thought that “Everything is Marketing”, let me suggest that your office “stinks”. Every person that enters your office for the first time is “five sensing” your practice. They are subconsciously comparing what they see, feel, hear, taste, and SMELL to any and every other practice they have ever visited. Let’s think of ...
Read MoreBuilding a team is the most difficult thing a leader can do. Just to remind those that have not been reading our newsletters or blogs, every system in my office is based on the principle of the Purpose Driven, Doctor Led, and Staff Owned mentality. The single greatest thing I have ever done was figure out early on that I was not all that smart ...
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