It’s been many years since Who Moved My Cheese by Spencer Johnson was published and I read it. Back in 1998 it stayed on the New York Times bestseller list for 5 years. At the time Max and I used its principles to teach practice management doctrines about embracing change. This month we’re going to take a little trip back in time. ...
Read MoreHome > Blog
Blog
Keeping patients happy is the best defense against competition. The offices that keep their patients happy are virtually unbeatable. Their patients are more loyal. They buy more, more often. They are willing to pay more for the practice’s products, and they stick with the practice through difficult periods, allowing it time to adapt ...
Read MoreYou’ve heard it before, but “Customers Shop”. In a small consumer driven business like a dental office, customers mean potential new patients. Most large nationwide businesses know that pricing can be everything. For example, there is a company called Eye Masters and they compete head to head with Texas State Optical (TSO). Their ...
Read MoreOn the first day of the month we all face the same problem. We have about four weeks to make enough to pay the bills, and make a decent profit. Without the new patients and repeat visits of our existing patients, it is impossible to maintain our overhead and grow our practice. The Seven C’s of Demand should help you and your staff ...
Read MoreI have an assignment for everyone reading this. Sit down and get ready to rockyour world. I have a challenge for you. I want you to pick a day in the future some 30 to 45 days away. This day is just a blank slate with unlimited potential until you book it. What we are going to do is create the perfect day. You and your staff need to ...
Read More1. Set a realistic daily goal. Determine what your average daily production has been for the past 3 to 6 months. Add the production together and divide by the number of days worked. A goal must be determined with involvement from all staff members. Goals that are set only by the Doctor will not lead to group commitment. Ownership ...
Read MoreNEVER HIRE AN OFFICE MANAGER: DEVELOP A TEAM LEADER Too often, I see doctors and their practices struggling to find a solution to overhead, productivity, and patient marketing and retention. In most cases, I see a high turn over of staff, few new patients and an out-of-control overhead spiral. The Doctors response is to take more ...
Read MoreBilly Crystal, as radio air time salesman Mitch Robbins in the 1991 movie City Slickers, is sitting before his boss, who is dressing him down for slacking on the job. It is his 39th birthday. “You ever reach a point in your life,” the depressed salesman interjects blankly to the boss, “where you say to yourself, ‘This is the best ...
Read More“Plan the steps that you will take each month to grow your practice throughout the ...
Read MoreOver the past 25 years I have always had at least 1 C&B lab tech in my office. It works great and costs very little. Your cost on equipment in order to do most porcelain and gold work is about $5,000. This should fully equip your lab to do most Crown and Bridge work. I always paid the Tech as an employee with a bonus based on the ...
Read More