There are 86,400 seconds in a day. You have 3 seconds to capture the mind of a potential client and convert him or her into a patient. The average dental practice attracts 25 new patients a month. That means you have about 75 seconds to inspire those 25 potential clients in order to pay your bills and take some profit home. The opposite is ...
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You’re probably aware of this by now, but in recent months Google has changed the rules on how reviews get posted. What if your patients (the good ones) could quickly and easily use their smartphones to post a Google Review while still sitting in your chair? You could actually get your most satisfied and loyal patients each day to post a very ...
Read MoreWith an irrepressible smile and athletic presence, his laughter reverberates through the hallway of his practice. At a passing glance you might assume Dr. Barry Bartusiak has life by the horns, but the truth is that even at his relatively young age of 49, he has been in some serious fights with life. He survived each round, but hasn’t always ...
Read MoreThis is a contribution from our good friend Paul Edwards at CEDR (Center for Employment Dispute Resolution). They are the experts we turn to for any and everything related to HR and/or employment issues. We continue to find many practices either without an employee handbook, or with one that is so outdated it is basically useless (and possibly ...
Read MoreThe 180 Degree Dental Journey is a seminar that we have designed to provide solid information — real answers to problems that plague the majority of practices today. Future success in dentistry will be based on service, active leadership, consumerism, relational marketing and integrity. If you feel like it is time to make a shift, a change ...
Read MoreTHE ULTIMATE GPS MAY DIRECT YOU 180 DEGREES FROM YOUR CURRENT COURSE When driving, have you ever approached a busy intersection with a non-working traffic signal? The scene is generally one of chaos and confusion. Hesitant drivers gingerly inch their vehicles forward until they’re certain it’s their turn to cross the intersection. ...
Read MoreBuyer/Seller Perspectives: Everything affects the value and sell-ability of your practice. This will be the start of several articles covering how to make your practice worth more while lowering overhead and increasing profitability while incorporating a practice strategy that will guarantee unlimited growth for decades to come. Today’s ...
Read MoreNETMA stands for Nobody Ever Tells Me Anything. I decided to take a couple of questions that I have gotten this month and give you the answers that I shared with the doctors. Both questions were asked about a marginal employee that needed to be replaced. One was from a younger dentist in a start-up practice and the other came from a 55+ year ...
Read MoreDesperate phone calls from struggling dentists fill my message box. More and more I am hearing how their marketing is no longer working or that after twenty years of never marketing, they want or need to start. I am even hearing doom and gloom from other management companies marketing “super stars” with unlimited marketing budgets, that ...
Read MoreSuppose we stopped pretending the corpse is breathing. Suppose we recognized that putting makeup on a body doesn’t bring it back to life. Hey, it’s already another year. Another opportunity missed. You didn’t lower your overhead, produce more, or finally free up the future of that staff member that has made your life miserable. You ...
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