The title comes from a commercial on TV, but also has a level of application to most dentists I have met. In the commercial the wife is pressing her remote for the door locks at a Rolls Royce while asking her husband why it won’t open. His answer is that they drive the 5 year-old station wagon in the next row. In dentistry, the story is a ...
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Recently we began one of the most interesting coaching outreaches I have ever heard of. It is called the “180 Degree Dental Journey”. In Portland, Oregon, an Endodontist has hired Summit to create a “never done before” 6-month coaching experience for their referral sources that would literally reshape any dental practice. A course so ...
Read MoreIn 1993, the number one comedy movie was “Groundhog Day” starring Bill Murray of Saturday Night Live fame. Bill was a weatherman who, for the fourth year in a row, was covering Groundhog Day where this “weather forecasting rat”, as he calls it, comes out and does or doesn’t see his shadow. The problem occurs when he realizes that he ...
Read MoreWe have all heard the retort: “I’ve fallen and I can’t get up”. A new year, a new challenge or even an old one we’ve put off until now. At one time or another we have all found ourselves struggling. If not just to get started, it’s figuring out why we’re stuck. To answer this question I would like to take five of Michael E. ...
Read MoreIn last month’s newsletter, I introduced the term “fun deprivation”. I defined it for you and then gave you a little exercise to complete, the purpose being to help you see what you might not be seeing about your true level of happiness and satisfaction within yourself and your team. If you didn’t take the five statement assessment ...
Read MoreI’m becoming more and more aware of a disturbing phenomenon in many practices today. I’m seeing it much more often and I fear it may be becoming a trend. In fact, it could be emerging as the new number one threat to doctors and their practices. I’ve even decided on a term to describe it: fun deprivation. Just to be clear, here is ...
Read MoreMost of us, since a very young age, have heard and learned some variation of the following phrase: “You only have one chance to make a good first impression.” While I hesitate to argue or find fault with conventional wisdom, when it comes to your dental office and new patients, I propose that you actually have several opportunities to ...
Read MoreEnthusiasm is one of the most powerful of all marketing techniques. It proves beyond words that the product or service being marketed is worth getting excited about. It conveys an attitude that is highly contagious. The contagion starts with the doctor. From here, this healthy contagion spreads throughout the staff, then moves into the ...
Read MoreYears ago my favorite TV show and favorite scene was Star Trek with Captain Picard at the helm looking out into space when, in his commanding British voice would launch the Enterprise on its journey by saying, “Engage”. There was something special about the Star Ship Enterprise having the entire crew, warp engines, and flight deck ready to ...
Read MoreThe word “eluding” means: To escape from a danger, enemy, or pursuer; typically in a skillful or cunning way. “Competitive edge” means: The ability of an organization to produce goods and services more effectively than competitors do, thereby outperforming them. This means they must stay ahead in being responsive to customers, ...
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