While we know that it’s all about what we net, most of us only look at production. I want to take a moment, maybe even a few, and in the process have you look at production in a different way. If you over produce or under produce you set in motion a chain reaction that can reverse all of your gains in new patients and profitability. “Over ...
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People do business with people they know, like, and trust. I guess I have had a good 40 years in dentistry and almost 65 years in life to perfect the process of becoming a dentist that patients know, like and trust. I want to share a few insights with you. People do business with people they know. Assuming you agree with this statement, the ...
Read MoreSadly, most dentists (unlike normal businessmen/women) establish their fees based on what the guy before them charged, what someone on the phone tells you they charge, and just what feels about right. Poor idea at best, and certainly a fast track to practice demise if you make no decision at all. If your fees are too high, then people don’t ...
Read MoreIn a perhaps not surprising study shared by MSN Money, nearly 70% of people rarely, or never, use an actual phonebook anymore to look up a phone number -— instead, the majority are turning to search engines to find the information they need, and compare the services and products that businesses have to offer. If you are looking for ways to ...
Read MoreA riddle: What can be done once but many times, costs little, but creates a lot, is possible, but seldom done? Answer: Doing one more per day. Simple solutions can often be the holy grail of dentistry. Click here One More Per Day and you will find a down and dirty chart of seven simple procedures. While most of us are looking for the home run ...
Read MorePrior to beginning any marketing outreach or campaign, we need to have four things chiseled in stone: The practice name, the logo, the domain name, and the practice strategy. Let’s take these in an outline form and begin to solidify the image we will project in any marketing campaign. Consistency is huge when it comes to imprinting our message ...
Read MoreDon’t even think about reading this without taking the time to fill out the Ten Year Planner. We are going to take the strategy and apply it to your life and to your practice. If you have stayed with me this long, you should already have your Ten Year Planner filled out. Just doing this helps you to begin to think in the future. Review your Ten ...
Read MoreDental care is important. No doubt about it. Yet, so many Americans don’t receive the proper dental care they need. It’s not for lack of want, either. With the recent improvements in health care, more Americans than ever have dental insurance to cover their costs. Surely with so many people out there that want to go to the dentist, your ...
Read MoreEvery year at this time, I will have already taken the time to create a vision for the next year, set goals, reviewed my staff, and gotten consensus in our effort to make this year 30% better than last year. I wanted to show you one simple tool that you can use to insure that the entire staff is on the same page, while mapping out your strategy in ...
Read MoreLast time we spoke about goal setting. I want to take the time and show you a very simple tool that I have used for 30 years to guide, motivate, and elevate my vision of what is possible. I use it every year with my Sunday school class of 300 high school students, with my kids, and personally to make sure I follow a lifestyle of striving for ...
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