Not long ago I got bullied into reopening a Facebook account by one of my clients. While this may or may not be his real name, Nathan Ho is a great dentist with a great product called Envision Stars that creates a software interface for Facebook that can add to your marketing outreach. Anyway, I opened back up my account and, on his insistence, I ...
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The topic for the video today is CHANGE. To access the video, click here. After viewing the video, you will find additional related information in Chapter 4 and Chapter 30 of THE SUPER GENERAL DENTAL PRACTICE book. "WHEN YOU’RE DONE WITH CHANGE – YOU’RE DONE.” Dr. Mike Abernathy Maybe ...
Read MoreThe topic for the video today is MONEY. To access the video, click here. After viewing the video, you will find additional related information in Chapters 20, 26, 27, and 28 of THE SUPER GENERAL DENTAL PRACTICE book. This might be the most difficult topic of them all because many people are either very reluctant to talk about money or become ...
Read MoreThe topic for the video today is ACCOUNTABILITY. To access the video, click here. After viewing the video, you will find additional related information in Chapter 6 of THE SUPER GENERAL DENTAL PRACTICE book. As you’re getting back into full-scale practice after the imposed shut down, it’s the ideal time to separate from your normal ...
Read MoreThe topic for the video today is OUR VULNERABLE PROFESSION. To access the video, click here. After viewing the video, you will find additional related information in Chapter 25 and Chapter 31 of THE SUPER GENERAL DENTAL PRACTICE book. The initial dictionary definition of the word “vulnerable” is: Capable of ...
Read MoreThe topic for the video today is LEADERSHIP. To access the video, click here. After viewing the video, you will find additional related information in Chapter 21 and Chapter 22 of THE SUPER GENERAL DENTAL PRACTICE book. A leader is defined in the dictionary as “a person who guides or directs a group”. To me, this ...
Read MoreThe topic for the video today is MARKETING. To access the video, click here. After viewing the video, you will find additional related information in Chapter 15 and Chapter 25 of THE SUPER GENERAL DENTAL PRACTICE book. EVRYTHING YOU DO IS MARKETING! You might think that Marketing is just about social media or your website SEO or maybe online ...
Read MoreThe topic for the video today is STOP THINKING LIKE A DENTIST. To access the video, click here. After viewing the video, you will find additional related information in Chapter 7 of THE SUPER GENERAL DENTAL PRACTICE book. This topic is extremely important in our current environment. On page 97 of the book, Mike ...
Read MoreI realize that I am about to step off the deep end with hygienists and am placing a huge challenge in the lap of every doctor that reads this article, but the time has come to move away from hourly wages for hygienists. Years have passed and pay for our employees has increased, and we failed to notice that “overhead creep” has stolen our ...
Read MoreThe topic for the video today is STAFF OWNED. To access the video, click here. After viewing the video, you will find additional related information in Chapter 18 of THE SUPER GENERAL DENTAL PRACTICE book. Those of you who have followed Mike’s writing and speaking for many years will quickly realize that this is the third piece of the ...
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