It all started in 1991 when Dan Gookin wrote and published “DOS For Dummies”. This started an empire of “Dummies” books. “Windows for Dummies” sold 15 million copies. Thousands of other topics followed and they are still coming out with more. They basically are the “Cliff Notes” for an endless list of topics. Kind of a ...
Read MoreMost of my articles come from speaking with other dentists on the phone, or via text or email. Just the other day, Dr. Nathan Ho from Facebook Dental WinWin (you should join the group) had this quick question: Good morning Mike, Do you have a marketing calendar on an Excel sheet that you can email me? Thank you in advance. Nathan I ...
Read MoreWe have touched on this in previous articles and it bears repeating: The best strategy in life and business is to learn how to ask the hard questions. The right questions followed by direct action are the quickest ways to get where you want to go. Knowing that there has never been a dental graduate who slogged through dental school, walked across ...
Read MoreOver the last 6 weeks, I have endeavored to lay out a diagnostic plan that a sixth grader could follow. Basically, a fill in the blank, check the box, color by numbers approach to diagnosing why your office struggles. I have gotten dozens of emails from those that read the articles, followed the advice and are already seeing changes in their ...
Read MoreVery few things are as important as your patients saying yes to your treatment suggestions. Most of us are looking for some magic script or top-secret system to push their acceptance into the stratosphere, when in fact we fail to realize that case acceptance begins before our patients enter our office and continues through every contact, until the ...
Read MoreThe hot topic I keep being asked about is how to convert hygiene pay to a commission or hybrid pay. While I have written on this before, I want to take a different approach to it by analyzing this dilemma from a perspective that includes historical facts, business strategy, and the practicality of how to do it. Why would an office consider this ...
Read MoreJust over two years ago I wrote an article entitled “Failure to Thrive”. Click here and take the time to read or re-read it. It goes hand in hand with the idea of “Failure to Launch”. Over and over I seem to either run into offices or their owner doctors who call and complain about young associates that just don’t want to work and as ...
Read MoreAttitude and culture trump every other consideration including clinical excellence in the New Dental Economy. A few years back I read one of the best books on leadership in a dental practice that I have seen. Dr. Joel Small, an Endodontist in Plano, TX, authored Face to Face: A Leadership Guide for Health Care Professionals and Entrepreneurs. I ...
Read MoreIn any small, consumer driven business, having people that “like” you is key. Most great dental practices are driven by the personality, charisma, and horsepower of the owner. The opposite is true in practices that struggle because of a lack of one or more of these required traits. Since most of us are average, we find that when we hire staff ...
Read MoreWe are winding up the success principles for an effective bonus system today. You will find some important, yet difficult, essential principles to incorporate this week. Doctor must act quickly to eliminate incompatible staff. You are going to have to make the hard decisions and make them quickly. Waiting means a lack of direction and ...
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