Everyone is looking for an edge. Everyone wants to lower their overhead and their stress level. Finally, everyone is looking for little known secrets of productivity. I think you will be surprised at how easy it is to eliminate one clinical staff position, meet OSHA requirements, and double your operatory efficiency. At some point in every ...
Read MoreI can still remember the day in the early 90”s when my office manager pulled me out of an operatory to tell me that she had received 8 calls this morning asking if Dr. Abernathy had HIV. Imagine what you would do if there were a rumor going around that you had HIV. Ultimately, through a full page newspaper ad and multiple TV and radio ...
Read MoreSometimes we can’t see the forest for the trees. Sometimes the answer is right in front of you and you really don’t see it. Your team can be the key to increased patients and better direct referrals. When money is tight, and new patients are at a premium, try the Team Generated Marketing strategy. I had just returned from a three-decade ...
Read MoreThe old Verizon’s commercial in 2002 with the actor Paul Marcarelli harped: “Can you hear me now?” The whole point was to wake up the public to the fact that for a lot of us, we can’t hear if we choose the wrong carrier or phone network. Verizon’s point was that no matter where you were, they had the answer. On the other hand, if you go ...
Read MoreEvery time I speak to an audience or have a telephone call with a doctor, one resounding question pops up: “What do I need to do to survive the next 5-10 years in Dentistry?” That’s a great question, and one that each one of us needs to be asking. It could be a fatal error to think that after making it through three recessions and seeing ...
Read MoreWill corporations win the dental business model? I guess there is no way to be sure, but if we look at pharmacies, vision, and medical models it is a sure thing. The only item in question would be how long it will take. I think the independent practice of the future will have to take on the things corporations do well, while also adding the ...
Read MoreThis email came to one of our Summit Practice Solutions coaches working with a very successful Pediatric Specialist recently. Can you please ask Dr. Abernathy what he thinks about the future of dentistry? Will it be all corporate soon?? Will private practices be gone in the next decade?? There are so many corporate multi-specialty practices ...
Read MoreThe year is now half over and that means you have just 6 months remaining to make 2016 the best year ever for your practice. Most of us are still reeling from three recessions in a row and the ever-changing challenges of the new dental economy. It is probably just a coincidence, but I have had a lot of calls and discussions about staffing over the ...
Read MoreMarketing comes in all sizes and shapes. In fact, you could say that everything we do from location, hours, answering phones, systems and any form of potential patient encounters is actually some form of marketing. I wanted to go back and help you prioritize you marketing budget and hone in on “print” marketing as a viable and important way to ...
Read MoreI am just one of those people that seem to be obsessive about little things. For a dentist, especially clinically, that can be great. But sometimes it’s a little frustrating. BEST for Dentistry continues to gather together dentists who want to preserve the independent practice of Dentistry while struggling with the reality of insurance and ...
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