I probably spend 50% of my time answering emails and phone calls from students and doctors I may never meet. I consider their trust in contacting me very seriously and I want to make sure that they get the answers they need. I thought you might want to see a question and an answer. To set the stage, this young graduate is in his first job. This is ...
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There have always been the doers and the watchers, the haves and the have not’s, and the good, the bad, and the ugly. As a dentist, you are in the top one half of one percent of the most intelligent, best read, and well trained people in the world. Yet within this group of dentists exists a subset of the truly great: The 3 “percenters” who ...
Read MoreAll of us have tried print marketing at one time or another. One form of direct response print advertising is a door hangar. I want to take just a moment to point out the importance and tricks of effective Door Hangars. This is a seldom-used medium that you need to consider adding to your armamentarium. • Like most forms of print marketing, ...
Read MoreIf you were building your dream home, would you judge its quality by the type of hammer your carpenter swung? Ridiculous question, right? You won’t believe me, but dentists say this ALL the time. • “What’s my bounce rate?” • “What’s the average time someone spends on my website?” • “How many hits did I get last ...
Read MoreAlmost four decades ago, I began working every Saturday in order to increase my number of new patients and practice production. Keep in mind that my little town back then had a ratio of one dentist to about six thousand potential clients (1:6,000). How would you like those odds now? I was young and stupid: Who in their right mind would work ...
Read MoreI want to take a quick, rapid-fire approach to some ideas about marketing. On October 18 and 19, I will be presenting a comprehensive overview of marketing that will insure an unlimited number of new patients for your practice. In preparing for the eight hours of presentation I was struck by a number of facts that should give you pause and, ...
Read More1. The world of advertising is noisier and more crowded than you ever dreamed possible. 2. Even though you are paying money to reach them, prospective customers are not required to give you their attention. 3. Until you win the customer’s attention, your message does not exist. 4. People turn their attention – moment by moment – to ...
Read MoreA couple of years ago, I wrote an article called “Donor and Recipient Practices”. The premise was that far too often we find that even after spending thousands of dollars on marketing, practices routinely drive away patients by not doing the things it takes to inspire a potential client. The “good” practice or “recipient practices” are ...
Read MoreI want to introduce you to, and provide a glimpse of, a larger work we put together called THE HYGIENE FACTOR. Many of you know that I worked with multiple hygienists that produced well over $2,000,000 per year while working three days a week and one Saturday a month each. This allowed us to maximize the facility and provide consumer friendly ...
Read MoreMarketing has gotten more difficult and less certain as consumers have reached a point of numbness. More and more marketing tends to dull our senses while at the same time making all marketed decisions seem less time sensitive. I want to take a moment and go over a tried and true strategy to insure a constant flow of new bodies into your practice. ...
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