Prior to beginning any marketing outreach or campaign, we need to have four things chiseled in stone: The practice name, the logo, the domain name, and the practice strategy. Let’s take these in an outline form and begin to solidify the image we will project in any marketing campaign. Consistency is huge when it comes to imprinting our message ...
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Don’t even think about reading this without taking the time to fill out the Ten Year Planner. We are going to take the strategy and apply it to your life and to your practice. If you have stayed with me this long, you should already have your Ten Year Planner filled out. Just doing this helps you to begin to think in the future. Review your Ten ...
Read MoreDental care is important. No doubt about it. Yet, so many Americans don’t receive the proper dental care they need. It’s not for lack of want, either. With the recent improvements in health care, more Americans than ever have dental insurance to cover their costs. Surely with so many people out there that want to go to the dentist, your ...
Read MoreEvery year at this time, I will have already taken the time to create a vision for the next year, set goals, reviewed my staff, and gotten consensus in our effort to make this year 30% better than last year. I wanted to show you one simple tool that you can use to insure that the entire staff is on the same page, while mapping out your strategy in ...
Read MoreLast time we spoke about goal setting. I want to take the time and show you a very simple tool that I have used for 30 years to guide, motivate, and elevate my vision of what is possible. I use it every year with my Sunday school class of 300 high school students, with my kids, and personally to make sure I follow a lifestyle of striving for ...
Read MoreEvery year we get lots of calls with doctors that want to reach for another level of profitability and production. Great calls, that’s what we do, but I have to wonder why they called in January? Why not October or June? Do doctors just wake up in December and realize that once again they failed to set goals, strive, and embrace change, or does ...
Read MoreWe all know that dentistry is considered to be a necessary part of our overall health. The majority of dental treatments are used to prevent or treat the two most common oral diseases. These diseases are dental caries, otherwise known as tooth decay, and periodontal diseases such as pyorrhea or gum disease. It is interesting to note that a ...
Read MoreWhen you’re operating a dental practice, you’re not just examining patients’ teeth for cavities and other oral hygiene-related issues. You’re running a business, too. With that comes additional responsibilities you might not have anticipated but that are central to maintaining an influx of smiling patients. After all, you might be a ...
Read MoreIn marketing the Super General Dental Practice, we sometimes find that the most effective things are the least expensive. The School Program that we have been using for almost 30 years is a great example of what a little time and very little money will do for you. It has the air of Back to the Future marketing: It goes back to the high touch, low ...
Read MoreIn the fifth chapter of my book, “The Super General Dental Practice”, the reader is directed to email me at [email protected], request an analysis spreadsheet so that they can fill it out and send it along with a current P&L, and a copy of one week’s schedule back to me so that we can evaluate any blockages in their practice and ...
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