One of the first key practice indicators (KPI’s) that every office should look at is its aged accounts receivables and insurance aged receivables. Both reflect on the overall health of your practice financial policies and follow through. It goes without saying that your goal should and can be a collection rate of over 100%. We no longer carry ...
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I was flying back from visiting with a coaching client and daydreaming about the marketing we have done over the last forty years in our offices. I began to smile as I remembered three strategies that I tripped over in my quest to insure never having a year that we did not increase our production (and profitability). Not only have you never heard ...
Read MoreIn 1987, Dr. Dwayne Schmidt, DDS, (1929-2013) of Cedar Rapids, IA, began the program he called Doctors with a Heart Day. That same year, after reading his book on Million Dollar practices and speaking with him after a seminar, we have had a “Free Day” every year for people in need in our city of McKinney. Initially it was a mission opportunity ...
Read MoreDentistry is just a small consumer driven business. Consumers today decide where they go and where they spend their money and you as a dentist are no different. There is a dentist on every corner, and every potential patient has an invisible checklist of what they are looking for in a dental office. So what are you willing to do? What are you ...
Read MoreAn in-office communication system four decades ago was just a shout down the hall to get the attention of a staff member. Fast-forward to 2016 and we have seen buzzers, light systems, white boards, sticky notes, computers, and radios. It has nearly come full circle from yelling down the hall, to yelling down the hall on a radio. The problem is ...
Read MoreI write articles every week, but make sure you open this and read it. You don’t want to be the only dentist that fails to hear this message. Mike Abernathy I was fortunate enough to be invited to speak in several cities in Australia this year. With the invitation was a request to bring ideas from the US that would address the challenges ...
Read MoreDentistry has found itself in flux and constant change. Even in office design and layout, we see newer trends driven by consumer demands, OSHA standards and state of the art equipment and services. Mitigating these changes is the over-riding increase in the cost of doing business and increased competition. Success in Dentistry includes taking into ...
Read MoreEveryone is looking for an edge. Everyone wants to lower their overhead and their stress level. Finally, everyone is looking for little known secrets of productivity. I think you will be surprised at how easy it is to eliminate one clinical staff position, meet OSHA requirements, and double your operatory efficiency. At some point in every ...
Read MoreI can still remember the day in the early 90”s when my office manager pulled me out of an operatory to tell me that she had received 8 calls this morning asking if Dr. Abernathy had HIV. Imagine what you would do if there were a rumor going around that you had HIV. Ultimately, through a full page newspaper ad and multiple TV and radio ...
Read MoreSometimes we can’t see the forest for the trees. Sometimes the answer is right in front of you and you really don’t see it. Your team can be the key to increased patients and better direct referrals. When money is tight, and new patients are at a premium, try the Team Generated Marketing strategy. I had just returned from a three-decade ...
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