I just finished another 4 month “180 Degree Dental Journey” last week. The last meeting was mainly about marketing with an emphasis on marketing in non-traditional ways. One of the things we have encouraged our clients to consider over the last 10 years was something we call the “Smile Frame”. You just go to Wal-Mart and buy a ...
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No one would want to project a “my way or the highway” attitude with any consumer driven business, but in Dentistry more offices than not are doing just that. Let’s take just one aspect of our daily routine and dissect where we might be dropping the ball. Consider the new patient who calls in and wants to have their teeth cleaned. In ...
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