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To Bonus, Or Not To Bonus? That Is The Question.

The short answer is absolutely maybe.  It always starts with a short email from a doctor asking me how to structure his/her bonus.   I always answer:  “Give me a call, because it will take too long to type it, and …

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Beyond a Donor Practice

Occasionally you have an epiphany (I call it a brain fart) when answering a common question.  In the process of just visiting over the phone with a young doctor, he said something that gave me pause.  In a month that …

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Benchmarks, Management, and Accounting by the Numbers

Steven Covey in “The 7 Habits of Highly Effective People” identifies the number one trait to make you successful in any endeavor:  “Begin with the end in mind”.  In other words, if you can define, or create a picture of …

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When Your Marketing Has No Pulse

If you are like most practices, you shouldn’t spend another dime on marketing.  In fact, if you do, you will probably have fewer patients next year than you have today.  Ever try to diet?  Statistically you will weigh 3-6 …

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Activate Patient Referrals

Tools: Letter With $1 Exam Offer or Free Whitening Kit Offer

How To Use:

  1. On your computer, run a scan of patient files for as many past years as you want to use. This will determine how many letters you

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Autobiography Of Life

LIFE IN FIVE SHORT CHAPTERS:  A Consultants view of the Doctors we work with.

  1. I walk down the street.  There is a deep hole in the sidewalk.  I fall in.  I am lost.  I am helpless.  It isn’t my fault.  

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Annonymous Note To Everyone

I was in an office the other day speaking with the staff and Doctor.  The Doctor’s wife also works in the office a couple of days a week.  While observing the office and strategizing how they could take it up …

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545 vs. 300,000,000 People – by Charlie Reese

Politicians are the only people in the world who create problems and then campaign against them.

Have you ever wondered, if both the Democrats and the Republicans are against deficits, WHY do we have deficits?

Have you ever wondered, if …

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The 30-Minute Crown Prep

It doesn’t happen overnight.   Most times we never realize we’ve done it.  Some of us have tried to improve, but all of us surely realize that at some juncture we reach the point of maximum capacity due to clinical speed.   …

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7 Things Every New Patient Should Expect

Not long ago, I received a marketing piece that listed 7 things every new patient deserves.  I would like to expand on this with my own list.

We all spend money on branding our practices and trying to attract new …

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