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TOO ASSERTIVE OR NON-ASSERTIVE

Case presentation hinges on an ability to balance your approach for each and every patient. Also, it would be a huge mistake to think that these articles about case acceptance are pointed just towards the doctor. In fact, your staff …

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THE WEAKEST LINK

You will never go any further in your practice than the person who has the lowest commitment to your culture and vision: the same as the strength of a chain being no stronger than the weakest link. In the past …

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CASE ACCEPTANCE DEFINED

Too often we find ourselves chasing goals that we never took the time to really understand. In this instance, increased case acceptance hinges on several important aspects of human nature. We have taken lots of time to discuss consumerism, what …

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INTRODUCTION: MARKETING THE SUPER GENERAL DENTAL PRACTICE

In the last two blog posts, I proffered the idea of going for it this year by dedicating $4,000-$5,000 a month, or about 5% of your collections, whichever is higher, to super charge your schedule and profitability. The second post …

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THE POWER DAY 2018

I was visiting an office last week and wanted a unique strategy to give them some momentum and direction for their practice to grow. I had done this once before with so-so results but I just knew this office would …

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YOU MUST BE ABLE TO ANSWER THIS ONE QUESTION

You are back. Just in case you forgot or have not read last weeks post here is the challenge: Take the next 12 months and commit to spending at least $4,000 every month on a full-court marketing out-reach. This week …

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WHAT YOU NEED TO HEAR DOESN’T ANSWER THE QUESTIONS YOU NEED TO KNOW

We finished last week with these statements:

  • It has to start somewhere.
  • It has to start sometime.
  • What better place than here?
  • What better time than now?

 
This week the title is a kind of a “you can’t

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ALERT: INSURANCE ATTACK IMMINENT

It’s not surprising, but the last few weeks have revealed a new insurance attack occurring all across the US. It’s not surprising because this happened a decade ago with Medicine, and even farther back in Pharmacy and Vision. Over the …

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IT HAS TO START SOMEWHERE

In a profession where everything counts we need to limit our unforced errors. I love tennis, and I hate unforced errors. I have trained, practiced, been coached, and played engaged and then I miss a “give me” shot that I …

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IT’S ALL IN THE DETAILS

I was visiting with a doctor that wanted me to take a look at his hygiene production and the cost of employees in that department. In most offices, as it was with his, the hygienists were paid similar hourly wages. …

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