There are certain characteristics that we all should have, and every doctor that has created The Super General Dental Practice (SGDP) already has. Because all things begin with a thought, allow me to paint a picture of what you will become if you decide to build the SGDP. Keep in mind that the Super General Dental Practice has nothing to do with ...
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I spend a lot of time looking at print marketing from dental practices all across the country. Whether it is Internet, yellow pages, a mail campaign, billboards, newspapers, or a brochure, there are a few things most of us miss when we design them. Our first inclination is to put everything we can in the ad copy which is a huge mistake. This is ...
Read MoreLast week I sent out a request to each and every one of you: A rare request to stand up and make some effort to mitigate the advantages corporate practices have over us in purchasing, marketing, and management. A few responded but nowhere the numbers we need in order to create a “movement” in our profession to take back the lost profits and ...
Read MoreThis will be a little different from any article or blog I have ever written. I am about to ask you to do something. It’s time for the silent majority of those doctors who never speak up, never rock the boat, and would never look for an advantage to stand up and do something about this. Just like in the movie Network, where Howard Beale (Peter ...
Read MoreDental care is obviously an important and necessary service in the United States and around the world. If you’re a dentist with your own practice, you likely got into the field in order to help people with something vital to their success — their smiles. However, managing a dental practice, which can include everything from coming up with ...
Read MoreFollowing the thought that “Everything is Marketing”, let me suggest that your office “stinks”. Every person that enters your office for the first time is “five sensing” your practice. They are subconsciously comparing what they see, feel, hear, taste, and SMELL to any and every other practice they have ever visited. Let’s think of ...
Read MoreBuilding a team is the most difficult thing a leader can do. Just to remind those that have not been reading our newsletters or blogs, every system in my office is based on the principle of the Purpose Driven, Doctor Led, and Staff Owned mentality. The single greatest thing I have ever done was figure out early on that I was not all that smart ...
Read MoreDo you run a dental office that just isn’t getting the traffic you’d like it to? Does your practice need more clients in order to stay afloat? If you answered yes to both of these questions, it might not be the services you offer that are to blame. It’s most likely the way you market those services. When you find your patients deserting and ...
Read MoreThis phrase is attributed to Peter Drucker decades ago, but is as valid today as when he coined the phrase. You might want to consider this as one of the top ten leadership habits in creating the practice you always wanted to have. Every position in a dental practice should have a measurable benchmark (metric) that quantifies the job description ...
Read MoreWe need to look at two things today. How should we approach change with any staff member in our office, and how can we increase our hygiene department production, profit, and satisfaction in just a few days? Today is the perfect time to improve your leadership and increase your bottom line. Change is uncomfortable for all of us, but especially ...
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