The Gambler album by Kenny Rogers in 1978 earned him a Grammy award. Knowing when to keep doing what you are doing or make the decision to change directions, improve your engagement, and actually achieve great results is key to creating a super successful dental practice. This time of year, doctors begin to glimpse the probable year-end results ...
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A long time ago I decided to make decisions about business using seven easy criteria. The take away is that I wanted an unreasonable return for my effort, and I was not going to settle for less. This in turn modified my leadership approach to transform my office and staff to create the original Super General Dental Practice. Here they are. To have ...
Read MoreDeep inside each of us there resides a list. A “to-do” list that is unique to each of us. In a way this accumulation of tasks almost feels like it defines us as a human being. What’s weird is that dentists seem to have created additional subliminal lists and unless we can check them off we feel like failures. While varied, most dentists have ...
Read MoreA MISTAKE THAT WILL COST YOU THOUSANDS OF DOLLARS This catch phrase from the late 1960’s TV series and the 1998 movie Lost in Space was heard whenever the family encountered any danger. The Robot would signal the impending or approaching danger. I want to be the first to warn each and every dentist that on October 1, 2015, you face the ...
Read MoreDental demand is the overall collection of marketing strategies that draw patients into your practice. Everyone needs to have a basic understanding of the four marketing categories that drive every practice. Patients are the fuel for success in any practice (consumer driven business). An understanding of the basics will help you select a marketing ...
Read MoreI have gotten so many calls in the last three months about bringing in associates that I’ve lost count. I thought I would point out a few of the “can’t win strategies” that I have seen. Before we start, let me assure you that I am whole heartedly for growing your practice to the point that you need another doctor, so that you can expand ...
Read MoreNot one dentist I ever met crossed that graduating stage to receive their dental diploma hoping to become average. Yet, most do end up having an average dental practice. I think everyone expects to improve. So what do you tell someone that never expected to be average and always expected to improve, that their practice, finances, and life are not ...
Read MoreI like dealing in black and white rather than grey ideas or systems. Last week we looked at the “math of direct referrals”. I want to dig little bit deeper this week to help you understand the importance of the patient/practice interface. Last week we defined Consumerism as giving patients what they want, when they want it, and at a price ...
Read MoreUp until I was a dentist, I found myself avoiding anything to do with math. In truth, I never really balance my checkbook. I just make sure that I have a couple of thousand dollars more than I spend every month in there at all times. When it comes to a dental practice, there are many important numbers. Numbers so important that if you ignore them, ...
Read MoreI would have to say that there are many things I like about the Fourth of July, but my favorite is eating desserts. We generally have a hundred or so assorted adults and kids over for the Fourth of July celebration. While we supply all of the meat, a lot of the guests bring side dishes and desserts. If I have not said this before, my wife is an ...
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