Every once and a while you need to look to the past for a strategy for the present/future. Print marketing has always worked because it is the simplest example of direct response marketing. It is similar to a billboard but delivered personally to your target market. Like your signage, postcards, or newsletters, door hangers ...
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No protocols for a written, signed financial arrangement handout for your patients. Yes, everyone needs a concise written financial policy and arrangement handout for every patient. It should be signed or initialed by the patient. NOTE: Don’t just photo copy it. Have it professionally printed. It represents what you do and its ...
Read MoreIt sounds pretty ominous doesn’t it? You have probably heard me say many times that great leaders ask the “right” questions. Your ability to ask questions can catapult you to new levels of productivity if you act quickly on the answers that you get. There is another layer of asking the “right” questions and the amount of time you ...
Read MoreI think most of us try to keep our noses clean, do the right thing, and show up every day. There was a time when this would secure your reputation. Kind of like the Old West where good guys didn’t lie, steal, or cheat anyone. Today, a good reputation is a little harder to come by. We are judged, not by our actions, but the perceptions of our ...
Read MoreI realize that goal setting is difficult and a little time consuming, but for it to be successful you need to dedicate the time and effort it requires to make the process a success. Let me give you another way to look at goals. Here is the breakdown of a SMART goal: S – Specific, significant, M – Measurable, meaningful, motivational ...
Read MoreYou are one of many reading this fifth installment. Congratulations! You should have already joined www.bestfordentistry.com and started to engage in the 10 things that take no talent. You have used our Growth Analysis sheet to determine where you are, and reformatted your Profit and Loss statements. In this ACT, I am wondering how I might inspire ...
Read MoreI hope you are caught up by now and have your Growth Analysis spreadsheet filled out and have an understanding of where you are doing great and where you come up a little short. In any eventuality, you have a clear picture of the benchmarks and goals that you will ultimately need to address. Today, I want to add one more level of comprehension. ...
Read MoreOne of the greatest traits you can develop is the ability to take stock of where you are, where you want to go, and the blockages you have to break through to get there. We call this business self-awareness. Your ability to know what questions to ask, and what numbers to look at is invaluable for keeping you on track to have your best year ever. ...
Read MoreWhen we come up a little bit short, we all have our pat excuses. I heard one the other day from a doctor who called me. “I agree with what you said last week but I don’t think I have the talent to be a dentist or have a successful business”. I just don’t see that. Dentistry is pretty straight forward and predictable, ...
Read MoreNOTE: The next few weeks will feature a series of posts intended to help you jumpstart and improve your practice while it is still early in the New Year. So stay tuned and be sure to read every week. MG Ever notice that if you dangle a string in front of a cat, they quickly tire of it and won’t attack again while the string remains still. The ...
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