You are back. Just in case you forgot or have not read last weeks post here is the challenge: Take the next 12 months and commit to spending at least $4,000 every month on a full-court marketing out-reach. This week we will help you look at the one hurdle to making this strategy turn your practice around. Your ability to answer the question I am ...
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We finished last week with these statements: It has to start somewhere. It has to start sometime. What better place than here? What better time than now? This week the title is a kind of a “you can’t handle the truth” discussion. If you increase your engagement and commit to changing the future of your practice, you will ...
Read MoreIt’s not surprising, but the last few weeks have revealed a new insurance attack occurring all across the US. It’s not surprising because this happened a decade ago with Medicine, and even farther back in Pharmacy and Vision. Over the last few years we’ve seen Delta Dental instituting a unilateral lowering of reimbursement and moving Premier ...
Read MoreI was visiting with a doctor that wanted me to take a look at his hygiene production and the cost of employees in that department. In most offices, as it was with his, the hygienists were paid similar hourly wages. Their accounting procedures made it impossible to be certain what their adjusted net production was. Benefits and any other salary ...
Read MoreUp pops the everlasting question about cancellations and no-shows. I received this urgent email on Saturday, and I wanted to give this doctor a little more detailed answer than I could provide in a text or email. Here is the email question: Hello, Also, send me any articles you have or would encourage us to read since we’ve had more ...
Read MoreWhile this article is primarily for young dentists looking at employment contracts, the owner doctor should take note too. We work with a lot of owner doctors and first year doctors concerning that first contract of employment. I will try to touch on a few of the big issues in this article, but the details are just as important to stage a ...
Read MoreMost of us are pretty active. But where you actually go in life is determined by how you see yourself. Activity doesn’t change your identity; your identity changes your activity. It will be how you see yourself (your identity) that defines your choices in life. The opposite of transformation isn’t failure, it is settling for less. You have to ...
Read More(NOTE: I wish I could claim credit for having written this, but it wasn’t me. I actually don’t know who wrote it. But I’m sure he or she wouldn’t mind me passing it on. And rest assured that I struggle with this as much as anyone. Let’s be THANKFUL! (MG) Two old friends met each other on the street one day. One looked forlorn, almost ...
Read MoreLet’s be honest, shift happens. It happens to me and it happens to you. Sometimes the world can be pretty shifty. Shift is defined as a slight change in position, direction, or tendency. We’ve been talking about climate change in the new Dental Economy and the ultimate demise of the independent dental practice. What’s it going to take to ...
Read MoreWhat? There is nothing I don’t know about hygienists. Not so. If you don’t know these four things you are destined to have hygiene turnover, poor productivity and, worse, poor patient retention. Few doctors take the time to craft a great hygiene department. Too many use it as a “loss leader” and/or a necessary evil that is way too ...
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