Greetings, Hope you are coping well with the current crisis. The post this week is actually a video that I recorded several days ago with CPA’s Jared Duckett and William Ladd. I met them at a speaking event and spent at least an hour talking with them about dentists and Dentistry in general. They are more than accountants. They spend ...
Read MoreHome > Blog
Blog
As I indicated in the special post last Wednesday (18th), while we all have expected an economic downturn or recession over the last year, few would have thought that the Coronavirus hysteria would be the kick off. Recessions occur every 7-9 years and one is overdue. While this may sound harsh, they can be good in that they ...
Read MoreWhile we all have been expecting some sort of an economic downturn or recession over the last year, few would have thought that the kick-off event would come in the form of the current Coronavirus hysteria. In the last two days I have received a couple of dozen calls from friends and clients with the anguished cry of: “What should we ...
Read MoreIf you have not read the posts the last two weeks, you will need to go back and review them. We are finishing up the dynamic between marketing, you (the doctor), and the company selling you that marketing service. This week we aim at the actual marketing company. They come in every color, size, and shape. They sell websites, campaigns, print ...
Read MoreWe are back to discussing how to not be the uninformed doctor that hires the incompetent marketing company. Just kidding. Not really. Sometimes it feels like marketing companies and dentists are the blind leading the blind. Last week we started with the discussion from the dentist’s perspective. I would like to add one more bullet point that ...
Read MoreI would have to say that marketing questions top the chart for the number of calls I get. I assume that the reason revolves around the need for more warm bodies. When someone asks me what marketing company to choose, I am conflicted in how to answer that question. I have doctors that trust my advice and I have friends that own marketing companies. ...
Read MoreOnly today matters. You can’t capture the lost time and money that you could have, would have, and should have had if that patient had actually shown up for their appointment. Knowing that we will always have patients that cancel or don’t show is not a reason not to minimize this huge drag on our production. The first stop needs to be some of ...
Read MoreWe were on time, the patient loved us, everything went great right until they arrived at the front desk and said: “I need to talk with my spouse and I will call you back”. You probe a bit more. They say, “I need to think about it.” Once again, another customer votes with their feet as you see the back of their head leaving your office. ...
Read MoreI have had more questions in the last month from doctors about whether or not they should hire a specialist and how to pay them if they do. The inquiries and questions always start with: “Have you ever brought in a specialist to work in your practice? How did you pay them?” The answer is yes, and I have paid them several different ways. I can ...
Read MoreWe are on week four of saving time through simple black and white strategies. Unless each of us embraces change and learns to be more productive in a shorter amount of time with better results than you are currently getting, we will fall victim of the PPO virus: Decreased reimbursements with few if any adjustments in fee schedule. Like it or ...
Read More