A Do-Over Button
“G o l l y”! As Private Gomer Pyle would say. I have figured out why the profile of the average dentist is so poor. I have discovered why procrastination, blame shifting, and mediocrity are rampant in dentistry in general. I have put my finger on why so many are struggling to be successful in their quest to make dentistry a viable business. It’s grief.
Who could possibly be happy with overheads above 65%, but most are. Who could be happy knowing that they can’t inspire enough new patients to grow their practice, but they’re every where. No one could settle for just barely making it when there is help available, but I see it every day. No one could accept a dead end future in dentistry struggling to keep their staff happy and pay all the bills, but yet many do.
For this to occur they must have had something really bad happen early in their careers, and they have grieved about it for some time. Everyone knows there are 5 stages of grieving: Denial, anger, bargaining, depression and acceptance. That’s it. 70% of the dentists out there have gotten to acceptance and now they feel helpless. They’re going to just accept a limiting belief that this is their place in life. That struggling with a mediocre business is the best they can hope for.
Wouldn’t it be nice to be able to undo any mistake that you’ve made? Whenever you want, you would be able to take back any slip of the tongue or bad decision. How convenient would that be?
On the other hand, we often learn most effectively from our mistakes. Thinking back, you may have discovered some of the most potent life truths through your mistakes, and you would be a much different person without them.
So, what we really want is to keep all of the wisdom that we have gained from our mistakes, while at the same time being set free from the guilt or regret of the memory of those mistakes. You just need a “Do-Over Button”. Something like the Staples commercial with a big red “EASY Button”. Or the undo button on the upper left part of your computer screen, that allows you to go back to the previous screen before you made the erroneous change you are trying to correct. Hundreds of doctors have taken me up on my offer to analyze their practices. In almost every case the time spent going over the blockages and capacity problems they are encountering have made it possible for them to take charge of their future growth. For many, they finally have a clear idea of where they are and how to get to where they would like to go. It is like the fog has cleared and the sun has come out. Over and over again the comments we hear say they wonder why they were not taught this in school, or why their last consultant couldn’t have made it this clear. We’re in the business of transforming your practice into the business you always thought it would be.
If you would like to take me up on this free offer, just email me at [email protected] and request a Strategic Growth Analysis. I will forward you a form to fill out and email back. In addition, I will need a current year-to-date Profit and Loss Statement, and a copy of one week’s schedule. I will take our software and analyze 36 areas of your practice and sit down over the phone and explain how and what to do to fix any blockages. No charge, no pressure, no kidding. All you have to do is call or email and you too can start having “best ever” months.
Michael Abernathy DDS