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WHY YOUR DIRECT REFERRALS SUCK

Direct referral percentages are the most important data every office should look at. This percentage is your semester grade in growth and consumerism. Failing to achieve at least a 50% referral rate is an indictment from your patients of record …

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HYGIENE FAILURE TO LAUNCH

I am probably going to get a lot of negative feedback on this topic. I want to talk about underperforming hygiene departments. Whether you have one or a dozen hygienists, you need to look at hygiene as the hub of …

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THE GOALS OF CASE PRESENTATION

Everyone needs to understand the rules of the game. What does it take to score? What can and can’t you do? Where are you now? Without these fundamentals you walk onto the field in a daze and probably will never …

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TOO ASSERTIVE OR NON-ASSERTIVE

Case presentation hinges on an ability to balance your approach for each and every patient. Also, it would be a huge mistake to think that these articles about case acceptance are pointed just towards the doctor. In fact, your staff …

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THE WEAKEST LINK

You will never go any further in your practice than the person who has the lowest commitment to your culture and vision: the same as the strength of a chain being no stronger than the weakest link. In the past …

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CASE ACCEPTANCE DEFINED

Too often we find ourselves chasing goals that we never took the time to really understand. In this instance, increased case acceptance hinges on several important aspects of human nature. We have taken lots of time to discuss consumerism, what …

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INTRODUCTION: MARKETING THE SUPER GENERAL DENTAL PRACTICE

In the last two blog posts, I proffered the idea of going for it this year by dedicating $4,000-$5,000 a month, or about 5% of your collections, whichever is higher, to super charge your schedule and profitability. The second post …

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THE POWER DAY 2018

I was visiting an office last week and wanted a unique strategy to give them some momentum and direction for their practice to grow. I had done this once before with so-so results but I just knew this office would …

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YOU MUST BE ABLE TO ANSWER THIS ONE QUESTION

You are back. Just in case you forgot or have not read last weeks post here is the challenge: Take the next 12 months and commit to spending at least $4,000 every month on a full-court marketing out-reach. This week …

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WHAT YOU NEED TO HEAR DOESN’T ANSWER THE QUESTIONS YOU NEED TO KNOW

We finished last week with these statements:

  • It has to start somewhere.
  • It has to start sometime.
  • What better place than here?
  • What better time than now?

 
This week the title is a kind of a “you can’t

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