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GREAT QUESTIONS

When you write an article, you are not always sure that your words adequately express your intent. In this last series of articles, I have tried to point you in the right direction when we look at the trends of our Dental Economy as well as provide a historical perspective…

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MARKETING THE SUPER GENERAL DENTAL PRACTICE

DON’T MISS THIS RESOURCE TO DOUBLE YOUR NEW PATIENTS   The most important question you should ask yourself is this: “Am I marketable?” There seems to be no shortage of sage advice and shrewd experts to sell us the next greatest marketing whatchamacallit. The trouble is that marketing needs to…

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END OF YEAR INSURANCE LETTERS

We stress this annually at about this time of year (early Oct.), but are still amazed at how many offices don’t do it. Many of your patients have unused insurance benefits that will expire on Dec. 31. A gentle reminder from you may be all that’s needed to get them…

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STEPPING-STONES

You’re poised at the edge of a fast-flowing tributary. You need to get to the other side, but you are uncertain about the depth, current, and your ability to forge this water. The prudent traveler would look for a better path across. The problem is that there are no bridges…

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“IF WE ACT LIKE SHEEP, WOLVES WILL EAT US”

This quote’s origin is uncertain, but it was included in a letter written in November 1773 by Benjamin Franklin: A 244-year-old statement that is as true today as it ever was. Dentistry is a profession acting like sheep with the inevitable outcome of the death of Dentistry as we know…

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LOCATION, LUCK, AND TIMING

I’ve had the privilege of visiting just about every imaginable type of practice you can think of: Big, small, productive, struggling, new, old, happy, sad, urban, rural, everything. You would think that I would limit my research to just the great, but I have found things to take home in…

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1-MINUTE PRIMER TO LEADERSHIP

While there is no one size fits all strategy for leadership in a dental practice, I want to give you 6 simple steps to start being the leader that changes the culture of your practice. Be accessible: Set aside quality time for direct communications on a regular basis with each…

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SHADOW OF A TERRIBLE OFFICE TO WORK FOR

Situational awareness is one of those learned skills we all should be skilled at. You should always be taking stock of your situation and surroundings. Struggling practices always like to blame it on their location, lack of good staff, or the patients themselves. I was speaking to a doctor the…

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ONE-MINUTE CHANGES TO ELIMINATE PATIENT COMPLAINTS — PART 2

More than ever, I believe that doctors have a functional blindness to their own defects (kind of like the commercials on TV about people going “Nose Blind”). These doctors are not struggling because they cannot resolve these shortcomings. They struggle because they don’t see them. Perception is everything. One thing…

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ONE-MINUTE CHANGES TO ELIMINATE PATIENT COMPLAINTS

We should all have time to implement one-minute changes that improve our outcome. In fact, I can’t think of anything better than a one (minute) and done fix. Imagine being able to eliminate a majority of problems that turn your office into a Donor Practice while driving your precious patients…

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