Questions? Call Us (800) 252.0955


You are one of many reading this fifth installment. Congratulations! You should have already joined and started to engage in the 10 things that take no talent. You have used our Growth Analysis sheet to determine where you are, and reformatted your Profit and Loss statements. In this ACT, I am wondering how I might inspire you to move faster and make some serious progress to insure a strong finish for the first quarter of this year. A New Year always provides you with a one-shot window of opportunity to blast out of the gate fast, focused, and fired up.
“Most organizations have developed a functional blindness to their own defects. They are not suffering because they cannot resolve their problems, but because they cannot see their problems.”   John Gardner
I truly believe that the doctors and staff members that are reading this are going to work hard to achieve success, so you owe it to yourself to find the fastest way to do it. Why on earth should it be a long, complex, drawn out process? We are giving you a simple, proven formula for driving radical results fast so that you will change your life immediately. When I listen to doctors and observe dental offices I have found that attitude is the most important choice any of us will make. You made it yesterday and you get another choice to make it today, and then tomorrow.
Here is a quote from Seth Godin from his daily blog: ( to subscribe – highly recommend)

  • “You have the choice to participate.
  • To be optimistic.
  • To intentionally bring out the best in other people.
  • To give people the benefit of the doubt.
  • To find hope instead of fear in the face of uncertainty.

Of course, they are a choice. NO one does these things for us. We choose them and do the work (and find the benefits) that come with them.”
Now that you understand where you are, your challenges, and the direction you need to go, we need to set some plans for the year. Goal setting is one ACT that everyone knows they should do and everyone has heard that it works. Yet few of us follow through. In fact, most doctors spend more time planning their vacation than their avocation. It is like night and day when we look at recidivistic goal setters versus those that don’t. Those consistent goal setters will outperform the non-goal setters 10 to 1. This ACT is in the form of a goal setting protocol that I have used for decades and it has proven to be invaluable to the process of success. Just like the other articles, there is a link for you to download and begin the fundamental change that will allow you to be the winner this year. Just click here to download.
My suggestion, as with any change in your practice, is that this ACT needs to begin with you. While this formatted protocol for goal setting is designed for the entire staff, I am asking you to limit your first try to setting goals for yourself and the business culture you want in your office. This format makes it easy and you should find that it orders your mind to make the right decisions for your practice. Be sure to fill out 3-4 goals for yourself and your office this week. It has to be written, have a time limit, and be detailed and measureable. This tool allows you to analyze the challenges you will need to overcome to be successful. Really try to challenge yourself in areas that you can become compulsively passionate about: Real BHAGS: Big Hairy Audacious Goal Setting. Later on, we will come back to this when we add the staff to the ACT.   This is how you Summit.
Michael Abernathy, DDS
972-523-4660 cell
[email protected]
PS — I want to make sure that you understand that we would be honored to take your questions or to just discuss your practice situation any time. We want to hear about your wins and about where you stumbled so that we can address these areas for everyone. You have my cell and personal email and you can contact Max Gotcher at 214-762-3117 or email him at [email protected]