Marketing has gotten more difficult and less certain as consumers have reached a point of numbness. More and more marketing tends to dull our senses while at the same time making all marketed decisions seem less time sensitive. I want to take a moment and go over a tried and true strategy to insure a constant flow of new bodies into your practice. ...
Read MoreColgate has created a very ingenious advertising campaign to promote their dental floss, but before I explain to you the main detail of these images, I will let you appreciate them quietly. Alright, now that you had time to quietly observe the images, in the first one you will now notice that she has one finger too many in her hand, in the ...
Read MoreWhile speaking before a group in New Orleans, I was asked several questions and fielded even more comments about “care to share” programs and how they were illegal or a waste of time. I wanted to take the time and dissect this great internal/external outreach program. Just the Facts: Generally the care to share programs we have seen and ...
Read MoreI want to encourage each of you to approach marketing with as much focus and energy as you do other parts of your business. Across the nation, dentists are slacking off when it comes to our marketing. It seems we don’t understand that our marketing is an investment in our practices. In order to grow our businesses and grow our practices more ...
Read MoreNear the end of every year, I get a lot of calls about patient reactivation. Last month was definitely not an exception. Everyone wants to know what they should do, how to do it, and what to say. First of all, reactivation may be one of the most difficult systems to implement while at the same time being the most important. Take a moment and think ...
Read MoreI just finished another 4 month “180 Degree Dental Journey” last week. The last meeting was mainly about marketing with an emphasis on marketing in non-traditional ways. One of the things we have encouraged our clients to consider over the last 10 years was something we call the “Smile Frame”. You just go to Wal-Mart and buy a ...
Read MoreReferral Gifts and Groupon Discounts The legal division of the American Dental Association recently sent a memo to all State Dental Association Executive Directors to provide some guidance on the topics of: 1) gifts, incentives or discounts given in exchange for referrals; and, 2) Groupon discounts. The crux of the memo is that dentists may ...
Read More“Like us” on Facebook and be entered into a drawing for one of three $50 gift cards. We will draw three names from everyone who likes us between now and the end of February, so don’t delay. Plus you will have the latest videos and business consulting tips on your News Feed. ...
Read MoreYou’re probably aware of this by now, but in recent months Google has changed the rules on how reviews get posted. What if your patients (the good ones) could quickly and easily use their smartphones to post a Google Review while still sitting in your chair? You could actually get your most satisfied and loyal patients each day to post a very ...
Read MoreDesperate phone calls from struggling dentists fill my message box. More and more I am hearing how their marketing is no longer working or that after twenty years of never marketing, they want or need to start. I am even hearing doom and gloom from other management companies marketing “super stars” with unlimited marketing budgets, that ...
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