If you’re like me, I tend to gravitate towards black or white “truisms”. How about, “the early bird gets the worm”? This proverbial saying means that the one who arrives first has the best chance for success, and was first recorded in English in 1605. Seems pretty black and white, until you consider that the “worm” got there earlier ...
Read MoreI have a short and simple rule to kick start your internal marketing: When it comes to patient/office contact, always have the doctor do his/her fair share. One of the simplest and most profound results for internal marketing can be found in a little card we call “The Terrific Patient Card”. For over 25 years, I have written a short note to ...
Read MoreDental marketing ideas and dental ideas are much more complicated than patients — and even top dental management officials — realize. Although targeting the most productive and profitable markets may seem fairly straightforward, it can be surprisingly difficult. What are the most common obstacles in dentist marketing? Sometimes, Patients ...
Read MoreI spend a lot of time looking at print marketing from dental practices all across the country. Whether it is Internet, yellow pages, a mail campaign, billboards, newspapers, or a brochure, there are a few things most of us miss when we design them. Our first inclination is to put everything we can in the ad copy which is a huge mistake. This is ...
Read MoreDo you run a dental office that just isn’t getting the traffic you’d like it to? Does your practice need more clients in order to stay afloat? If you answered yes to both of these questions, it might not be the services you offer that are to blame. It’s most likely the way you market those services. When you find your patients deserting and ...
Read MoreIn a perhaps not surprising study shared by MSN Money, nearly 70% of people rarely, or never, use an actual phonebook anymore to look up a phone number -— instead, the majority are turning to search engines to find the information they need, and compare the services and products that businesses have to offer. If you are looking for ways to ...
Read MorePrior to beginning any marketing outreach or campaign, we need to have four things chiseled in stone: The practice name, the logo, the domain name, and the practice strategy. Let’s take these in an outline form and begin to solidify the image we will project in any marketing campaign. Consistency is huge when it comes to imprinting our message ...
Read MoreLESSONS FROM GEESE Those of us who work in dental practices can benefit from a study of group dynamics. Watching geese fly south for the winter should remind us of some basic truths. We need to take the lessons learned from the migrating “V” of geese into the area of strategic planning for our practices. 1. As each bird flaps ...
Read MoreAll of us have tried print marketing at one time or another. One form of direct response print advertising is a door hangar. I want to take just a moment to point out the importance and tricks of effective Door Hangars. This is a seldom-used medium that you need to consider adding to your armamentarium. • Like most forms of print marketing, ...
Read MoreI want to take a quick, rapid-fire approach to some ideas about marketing. On October 18 and 19, I will be presenting a comprehensive overview of marketing that will insure an unlimited number of new patients for your practice. In preparing for the eight hours of presentation I was struck by a number of facts that should give you pause and, ...
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