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CAN CLOTHES MAKE THE MAN (WOMAN)?

This is an email I received last week:

Hi Mike,

This may be an odd question, but I heard you reference something about attire that doctors should wear while practicing dentistry and didn’t catch your whole comment.

I have always

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DOOR HANGERS

            Every once and a while you need to look to the past for a strategy for the present/future. Print marketing has always worked because it is the simplest example of direct response marketing. It is similar to a billboard but …

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3 NO COST SECRET MARETING STRATEGIES THAT WILL DOUBLE YOUR NEW PATIENTS IN 60 DAYS

I was flying back from visiting with a coaching client and daydreaming about the marketing we have done over the last forty years in our offices. I began to smile as I remembered three strategies that I tripped over in …

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FREE DAY

In 1987, Dr. Dwayne Schmidt, DDS, (1929-2013) of Cedar Rapids, IA, began the program he called Doctors with a Heart Day. That same year, after reading his book on Million Dollar practices and speaking with him after a seminar, …

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TEAM GENERATED MARKETING

Sometimes we can’t see the forest for the trees. Sometimes the answer is right in front of you and you really don’t see it. Your team can be the key to increased patients and better direct referrals. When money is …

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TRY PRINT MARKETING AGAIN, FOR THE FIRST TIME!

Marketing comes in all sizes and shapes. In fact, you could say that everything we do from location, hours, answering phones, systems and any form of potential patient encounters is actually some form of marketing. I wanted to go back …

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IN-HOUSE DENTAL PLANS

By inspiration or desperation I am getting more and more questions about in-house dental plans for your patients without dental insurance. You know what I mean: An internal program you promote to patients that don’t have insurance that gives them

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TOILET MARKETING

I know what you’re thinking, but your wrong. We moved into a new facility years ago, and in an effort to put everything in its place and have everything just right, I wanted to use all of the marketing pieces …

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MARKETING WITH A ZERO NET COST

A few weeks ago, we talked about the Number One Key Practice Indicator (click here if you missed it). This week I want to piggyback onto this idea of direct referrals while looking at marketing. Everyone is looking for the …

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EMPLOYEE AMPLIFICATION STRATEGY

Whenever I set up a call with a dentist, I take the time to search the Internet for all of the reviews on the doctor and the office. The majority of offices have two things that pop up. They have …

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