Questions? Call Us (800) 252.0955

MARKETING THE SUPER GENERAL DENTAL PRACTICE

DON’T MISS THIS RESOURCE TO DOUBLE YOUR NEW PATIENTS
 
The most important question you should ask yourself is this: “Am I marketable?” There seems to be no shortage of sage advice and shrewd experts to sell us …

read more →

END OF YEAR INSURANCE LETTERS

We stress this annually at about this time of year (early Oct.), but are still amazed at how many offices don’t do it. Many of your patients have unused insurance benefits that will expire on Dec. 31. A gentle reminder …

read more →

CAN CLOTHES MAKE THE MAN (WOMAN)?

This is an email I received last week:

Hi Mike,

This may be an odd question, but I heard you reference something about attire that doctors should wear while practicing dentistry and didn’t catch your whole comment.

I have always

read more →

DOOR HANGERS

            Every once and a while you need to look to the past for a strategy for the present/future. Print marketing has always worked because it is the simplest example of direct response marketing. It is similar to a billboard but …

read more →

3 NO COST SECRET MARETING STRATEGIES THAT WILL DOUBLE YOUR NEW PATIENTS IN 60 DAYS

I was flying back from visiting with a coaching client and daydreaming about the marketing we have done over the last forty years in our offices. I began to smile as I remembered three strategies that I tripped over in …

read more →

FREE DAY

In 1987, Dr. Dwayne Schmidt, DDS, (1929-2013) of Cedar Rapids, IA, began the program he called Doctors with a Heart Day. That same year, after reading his book on Million Dollar practices and speaking with him after a seminar, …

read more →

TEAM GENERATED MARKETING

Sometimes we can’t see the forest for the trees. Sometimes the answer is right in front of you and you really don’t see it. Your team can be the key to increased patients and better direct referrals. When money is …

read more →

TRY PRINT MARKETING AGAIN, FOR THE FIRST TIME!

Marketing comes in all sizes and shapes. In fact, you could say that everything we do from location, hours, answering phones, systems and any form of potential patient encounters is actually some form of marketing. I wanted to go back …

read more →

IN-HOUSE DENTAL PLANS

By inspiration or desperation I am getting more and more questions about in-house dental plans for your patients without dental insurance. You know what I mean: An internal program you promote to patients that don’t have insurance that gives them

read more →

TOILET MARKETING

I know what you’re thinking, but your wrong. We moved into a new facility years ago, and in an effort to put everything in its place and have everything just right, I wanted to use all of the marketing pieces …

read more →