You are back. Just in case you forgot or have not read last weeks post here is the challenge: Take the next 12 months and commit to spending at least $4,000 every month on a full-court marketing out-reach. This week we will help you look at the one hurdle to making this strategy turn your practice around. Your ability to answer the question I am ...
Read MoreWe finished last week with these statements: It has to start somewhere. It has to start sometime. What better place than here? What better time than now? This week the title is a kind of a “you can’t handle the truth” discussion. If you increase your engagement and commit to changing the future of your practice, you will ...
Read MoreUp pops the everlasting question about cancellations and no-shows. I received this urgent email on Saturday, and I wanted to give this doctor a little more detailed answer than I could provide in a text or email. Here is the email question: Hello, Also, send me any articles you have or would encourage us to read since we’ve had more ...
Read MoreEach of us have pretty full lives. The same 24 hours a day and every minute seems to be spoken for. With this in mind we need to understand that if you choose to make changes in your practice, you will need to dedicate time, training, and money for its successful completion. The rewards are great, but the first step will be to let go or do away ...
Read MoreI’ve had the privilege of visiting just about every imaginable type of practice you can think of: Big, small, productive, struggling, new, old, happy, sad, urban, rural, everything. You would think that I would limit my research to just the great, but I have found things to take home in even the most challenged practices. I was talking to a ...
Read MoreWhen it comes to work and challenges, I love to have an advantage going in. If you could add a black and white strategy that never fails and is completely foolproof you’d have a can’t lose protocol. No grey here, just a straight up common sense case acceptance strategy that works every time and gets the consumer acceptance nod for ...
Read MoreI first heard this true story on an audiotape recording from Earl Nightingale. It is so powerful that I wanted to present it to each of you. I think the moral speaks for itself. The text comes from the Nightingale Conant website. The story is told of an “African farmer who heard tales about other farmers who had made millions by discovering ...
Read MoreAre you a thermostat or a thermometer? That is, are you a controlling influence like a thermostat; or do you tend to go up and down depending on what happens in your environment? Most of us come into our profession as thermometers. Then depending on when, or if, we mature, we either remain thermometers (rising or falling with the surroundings ...
Read MoreThe key to any improvement starts with a good leader (this is YOU) that can easily define their vision, but vision alone will not get you anywhere. Leaders need followers and, in this case, that would be your staff. It is not enough for you to see something that needs to be changed for a brighter future if you cannot muster the troops to act on ...
Read MoreI subscribe to Seth Godin’s blog (http://sethgodin.com/sg/subscribe.aspx), and I found today’s topic a perfect fit with what we’ve been examining about change. Sometimes it is nice to find independent confirmation for strategies and assumptions you already hold. Seth is an American author, entrepreneur, marketer, and public speaker and an ...
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