While we know that it’s all about what we net, most of us only look at production. I want to take a moment, maybe even a few, and in the process have you look at production in a different way. If you over produce or under produce you set in motion a chain reaction that can reverse all of your gains in new patients and profitability. “Over ...
Read MorePeople do business with people they know, like, and trust. I guess I have had a good 40 years in dentistry and almost 65 years in life to perfect the process of becoming a dentist that patients know, like and trust. I want to share a few insights with you. People do business with people they know. Assuming you agree with this statement, the ...
Read MoreA riddle: What can be done once but many times, costs little, but creates a lot, is possible, but seldom done? Answer: Doing one more per day. Simple solutions can often be the holy grail of dentistry. Click here One More Per Day and you will find a down and dirty chart of seven simple procedures. While most of us are looking for the home run ...
Read MoreEvery year at this time, I will have already taken the time to create a vision for the next year, set goals, reviewed my staff, and gotten consensus in our effort to make this year 30% better than last year. I wanted to show you one simple tool that you can use to insure that the entire staff is on the same page, while mapping out your strategy in ...
Read MoreEvery year we get lots of calls with doctors that want to reach for another level of profitability and production. Great calls, that’s what we do, but I have to wonder why they called in January? Why not October or June? Do doctors just wake up in December and realize that once again they failed to set goals, strive, and embrace change, or does ...
Read MoreIn marketing the Super General Dental Practice, we sometimes find that the most effective things are the least expensive. The School Program that we have been using for almost 30 years is a great example of what a little time and very little money will do for you. It has the air of Back to the Future marketing: It goes back to the high touch, low ...
Read MoreIn the fifth chapter of my book, “The Super General Dental Practice”, the reader is directed to email me at [email protected], request an analysis spreadsheet so that they can fill it out and send it along with a current P&L, and a copy of one week’s schedule back to me so that we can evaluate any blockages in their practice and ...
Read MoreWe just completed THE GREAT DENTAL MARKETING SUMMIT: Eight hours of nothing but marketing, nothing but meat, and yes, you missed it. We revealed how to create a marketing faucet that will guarantee you as many new patients as you can handle. If you missed this first ever event, we did film it and if you will call (800-252-0955) or contact us at ...
Read MoreOne of my favorite movies was “A Team of Their Own” starring Tom Hanks. There was a scene where Tom Hanks is exclaiming that there is “no crying in baseball”. We saw selling in dentistry becoming the SOP at the same time cosmetic dentistry came on the scene a couple of decades ago. For some of us, “selling” has taken the place of ...
Read MoreAlmost four decades ago, I began working every Saturday in order to increase my number of new patients and practice production. Keep in mind that my little town back then had a ratio of one dentist to about six thousand potential clients (1:6,000). How would you like those odds now? I was young and stupid: Who in their right mind would work ...
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