TELEPHONE SKILLS CHEAT SHEET Chris Mullins’ The Phone Sales Doctor™ ASK for the Appointment! ASK for the appointment regardless of the business you’re in—auto repair, retail, health insurance, pest control, dentistry, real estate investor, loan officers, tree service, attorney—JUST ASK! Reading these tips from real businesses will ...
Read MoreA title that sounds pretty self-serving don’t you think? It is and it isn’t. Over 34 years of practice I have spent a little over $100,000 per year to educate my staff and myself through consultants and classes. While some were great and others not so great, I would have to say that I got my money’s worth out of even the worst ...
Read MoreGoing With The Flow I recently read an article in which the author recounted his experience with a hot air balloon ride. Now I’ve never ridden in a hot air balloon, so I’m trusting that his account is at least fairly accurate. After becoming airborne, he started asking the pilot a few questions about their journey. One aspect of the ...
Read MoreLast month was very strange. I actually visited several dentists’ offices and had the opportunity to critique what I observed as an outsider. These four practices were located in large modern cities with a lot of dentists on every corner. Overall the staffs and doctors were very nice. What surprised me was the complete lack of ...
Read MoreThis is a contribution from our good friend Paul Edwards at CEDR (Center for Employment Dispute Resolution). They are the experts we turn to for any and everything related to HR and/or employment issues. We continue to find many practices either without an employee handbook, or with one that is so outdated it is basically useless (and possibly ...
Read MoreIt’s been many years since Who Moved My Cheese by Spencer Johnson was published and I read it. Back in 1998 it stayed on the New York Times bestseller list for 5 years. At the time Max and I used its principles to teach practice management doctrines about embracing change. This month we’re going to take a little trip back in time. ...
Read MoreKeeping patients happy is the best defense against competition. The offices that keep their patients happy are virtually unbeatable. Their patients are more loyal. They buy more, more often. They are willing to pay more for the practice’s products, and they stick with the practice through difficult periods, allowing it time to adapt ...
Read MoreYou’ve heard it before, but “Customers Shop”. In a small consumer driven business like a dental office, customers mean potential new patients. Most large nationwide businesses know that pricing can be everything. For example, there is a company called Eye Masters and they compete head to head with Texas State Optical (TSO). Their ...
Read MoreI have an assignment for everyone reading this. Sit down and get ready to rockyour world. I have a challenge for you. I want you to pick a day in the future some 30 to 45 days away. This day is just a blank slate with unlimited potential until you book it. What we are going to do is create the perfect day. You and your staff need to ...
Read MoreNEVER HIRE AN OFFICE MANAGER: DEVELOP A TEAM LEADER Too often, I see doctors and their practices struggling to find a solution to overhead, productivity, and patient marketing and retention. In most cases, I see a high turn over of staff, few new patients and an out-of-control overhead spiral. The Doctors response is to take more ...
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